Fiji Unfiltered: Island nation becomes first country to join BeReal
Fiji has become the first country to join BeReal by launching its own account on the popular social media app.
The lightbulb moment: smart strategies to increase your ROI
With the economy tightening, Outbrain’s Managing Director (APAC and Growth Markets) Andy Burke shares key insights to help marketers prosper.
The screen’s the limit: Improving your out of home creative
Jamie Snow explains why the presence of media owners and the expansion of digital capabilities should be top priority in Out of Home.
Finalists for the 2022 TVNZ-NZ Marketing Awards announced
The organisers of the TVNZ-NZ Marketing Awards, NZ Marketing magazine and NZ Marketing Association, are thrilled to announce this year’s finalists after the completion of round one judging.
Changing with the times: What rising costs mean for marketing strategies
As the cost-of-living rises, research has shown that Kiwi shoppers are increasingly driven by necessity. NZ Marketing speaks to retail marketers about how they are acknowledging changing customer priorities and adapting their strategies to accommodate this.
Lotto NZ CMO reflects on meaningful marketing and making the prestigious Asia-Pacific Power List
Annemarie Browne, Lotto NZ’s Chief Marketing Officer, reflects on joining the region’s top marketers on the Asia-Pacific Power List 2022.
Marketing tips from a dreadlocked, barefoot busker
Regan Grafton, Chief Creative Officer and Partner at Culture & Theory, discovered that great marketing can be found in unlikely places.
The blue pill or the red pill: The future of retail is a choice
While some view physical stores as old-fashioned, Bruce Gourley believes they should be put back at the centre of the brand experience.
Tapping into mobile commerce for retail marketers
From the development of new and advanced technologies to the takeover of social media, retail is one of the industries expected to always be at the top of its game and holding the attention of consumers. So, when it comes to trends shaping CX around mobile commerce, Sally Feinson, Marketing, Brand and Communications Director at Trade Me is well placed to share insights into marketing strategy that works.