Hypermedia builds a custom spot on its Prime Retail Network for Tip-Top’s new CookieTime collaboration.
Auckland-based Hypermedia has developed a unique range of channels for its retail focused clients, helping them increase sales in areas not normally on the radar of marketers and media buyers.
The latest offering from the retail media owner sees them team up with Tip Top and MBM to deliver a special installation that is set to take the ice-cream-maker’s marketing to the next level.
Wanting a custom build to strengthen their messaging, creative agency MBM tasked Hypermedia with building panel frames that would support their creative for Tip Top’s collaboration with CookieTime.
When asked about the creative scope for custom builds, Adam McGregor General Manager of Hypermedia says his company’s panels are the perfect platform to allow agencies and brands to think big. The panel frames are heavy, sturdy and reinforced meaning they can support a wide variety of signage materials from PVC, acrylic, wood and more.
“We’re delighted to support MBM and Tip Top to deliver an amplified creative execution for their awesome CookieTime Colab. We’ve always been passionate about Prime’s ability to connect with shoppers at key moments on the path to purchase and the integration of special build solutions has taken its ability to captivate those audiences to a whole new level,” says Adam McGregor, General Manager at Hypermedia.
This first of its kind execution for Tip Top coincides with the installation of five new look Prime Panels into Bayfair Shopping Centre in Tauranga, part of a wider portfolio expansion and refurbishment project Hypermedia is undertaking over the next 12 months.
The new panels are moving away from the traditional steel frame look opting for a sleeker and more polished black veneer.
“We hope to be challenged by our agency and brand partners to deliver uniquely impactful solutions across the Prime network in 2021,” says Maureen Kerr, Head of Production at Hypermedia. “We have a vision to make Prime Retail one of the most flexible and impactful creative mediums available in New Zealand.”
McGregor says that black was the logical choice for the 2.0 panel look. “Not only is it part of our the country’s identity from the teams we support down to the clothing we choose to wear, but most importantly we were intent on ensuring the new look worked to further amplify our clients creative. The frame, while more visually appealing was designed to increase contrast between the frame and media making the featured creative that much more vivid.”
Prime Retail currently boasts access to more than 1.4 million shopping center and supermarket shoppers every week with 234 available faces nationwide.
For more information on custom build creative solutions on the Prime Retail Network, contact [email protected].
