Here are the YouTube-NZ Marketing Awards 2025 finalists in the Marketing Excellence section.
The call for entries for the 2025 Awards have now closed, with a record number of entrants keen to celebrate their work.
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Marketing Excellence 2025 finalists
The Marketing Excellence Awards recognise excellence in specific disciplines across different sectors. The judges look for entries that demonstrate how effective marketing strategy has led to measurable results for a business/or brand.
| Company | Marketing initiative | Marketing partners |
| 2degrees | 2degrees Data Pinata Party Two x finalist | TBWA\New Zealand, OMD, Fiftyfive5 |
| 2degrees | 2degrees Fighting for Fair Strategy | TBWA\New Zealand, OMD, Fiftyfive5 |
| 2degrees | 2degrees Get To Business 2025 | TBWA\New Zealand, OMD, Fiftyfive5 |
| 2degrees | Reshaping Broadband Two x finalist | OMD, TBWA\New Zealand, Fiftyfive5 |
| Abe’s Bagels | Abes THIIINS | |
| Abe’s Bagels | Put It On A Bagel | David Thomason |
| ACC | From Hmmm to Habit: Creating an Injury Prevention Culture in New Zealand | VML, MBM, TRA, Verian |
| Air New Zealand | Fiji Genius | Air NZ Team (Tanya Carey, Madison White, Emily Phillips, Helen Spoelstra, Yan Zhong, Sarah Green), Tourism Fiji, FCB Aotearoa, Dentsu Media Aotearoa, Marigold, The Hood & Co |
| Animates NZ Holdings | The Pawprint Petition Two x finalist | Insiders, Hearts & Science, PixelWorld |
| ANZ Bank New Zealand | ANZ HOWTWO Small Business Support Programme Two x finalist | TBWA\New Zealand, PHD, Dot Loves Data |
| ANZ Bank New Zealand | ANZ Scams & Fraud Programme | TBWA\New Zealand, PHD New Zealand |
| ANZ Bank New Zealand | ANZ: From Dreaming Big to Knowing HOW | TBWA\New Zealand, Eleven PR, PHD |
| ASB Bank | Uniting New Zealand Against Scammers Three x finalist | Droga5, Initiative Aotearoa, TRA, RepTrak |
| Aspen New Zealand | Breathe Free with FLO! | Rockefeller Agency – Tim and Megan Walls |
| Auckland Transport | Mix Your Go Two x finalist | FEDERATION, Creative@AT, MBM, Dark Horse |
| Auto Trader NZ | Auto Trader – Tell New Zealand About Your Car Three x finalist | 4AM Partners, Lassoo Media, TRA |
| Beef + Lamb New Zealand | Beef + Lamb New Zealand Fuelling the Fern | Lassoo Media, Conductor, BCG2, NZOC, Honoco, Kantar |
| Burger King NZ | BK Reinvents the Iconic Bomb Burger for the Manu World Champs | Pitchblack Partners, MBM, Quantum Events |
| Campari Group | Painting New Zealand Orange: Aperol’s Bold Brand Transformation | VML, Mindshare, Hyper, BrandSpec, Colab, Kantar |
| CUPRA | CUPRA ‘Barcelona Experiences’ | European Motor Distributors, In Motion, Krunch.co |
| DB Breweries | Export Ultra Cold Call Back Service | Special, Special PR, dentsu Aotearoa, Raydar |
| DB Breweries | Free the Bird | Saatchi & Saatchi New Zealand, dentsu Aotearoa, Special PR |
| Engineering New Zealand | The Wonder Project – Fostering a Diverse and Thriving STEM Future Two x finalist | |
| Fire and Emergency New Zealand | You’re Cooked | Motion Sickness, MBM, Verian |
| Firth Concrete | The Worst Kept Secret | Quantum Jump, Contagion |
| Fisher & Paykel Healthcare | Launching F&P Solo: World-First Mask, Category-Breaking Strategy Two x finalist | Beehive Creative, A Perfect Curve Creative, DesignWorks, The Monkeys, Borderless |
| Fletcher Living | Fletcher Living | Sleeq |
| Fonterra | Reigniting New Zealand’s Love for Milk | Essence Mediacom, TBWA\New Zealand, Fiftyfive5, Kantar |
| Fonterra Brands Oceania | Anchor: Reigniting New Zealand’s Love for Milk | TBWA\New Zealand, EMC Media |
| Generate KiwiSaver Scheme | Turning Apathy Into Action: How Generate Made Kiwis Care About KiwiSaver | ViaDigital, Bullseye Media, Luke Kemeys, Dom Harvey, Krunch |
| Goodman Fielder | Meadow Fresh Quick Brekkie | DDB, MBM, Steven Adams |
| Invivo Wines | Graham Norton’s Grape Tour of New Zealand with Invivo | EuroVintage, Marlborough District Council, Destination Marlborough, Sling & Stone |
| Kiwibank | Is It Really Real? This Is Flipping the Script on Fraud and Scams | Special, FCB6 |
| Kiwibank | This is Fuel for Your Rocket – Kiwibank Fast Capital Two x finalist | Special, OMD, TRA |
| Kiwibank | This Is Saving for All Life’s Plot Twists – Saving with Kiwibank | Special, OMD, TRA |
| Lexus | Lexus Experience Amazing Replays | Saatchi & Saatchi, Spark Foundry, Wright Communications, Spur |
| MediaWorks | rova | Bursting at The Streams Like Never Before | Hello, AKQA NZ, In Motion Media |
| My Food Bag | My Food Bag – Helping Aotearoa New Zealand Live & Eat Well | Yarn, MBM, Pead |
| Nestlé New Zealand | NESCAFÉ Espresso Concentrates – Hack It How You Like It! | Mango Communications, Group M’s OpenMind |
| Nestlé New Zealand | MILO Fantails Partnership – with MILO and NZ Football | DARKHORSE, Mars United, Periscope |
| New World | New World Clubcard: Plug-in & Play | TRACK |
| New Zealand Olympic Committee | The New Zealand Team – Paris 2024 ‘The Fern Is All Of Us / Ko Tatou Katoa’ Campaign | Saatchi & Saatchi |
| Norsewear | Norsewear – The Sock Brand That Saved a Town | Pitchblack Partners, New Territory, Contentment PR, Snapshot Research |
| One New Zealand | One New Zealand – Let’s Get Connected | FCB New Zealand, David Thomason |
| One New Zealand | One New Zealand – One Wallet | Deloitte, Digital Gravity |
| One New Zealand | One New Zealand – The Warriors Sponsorship | The One New Zealand Warriors, Rapport, The Attention Seeker, FCB New Zealand Media |
| PAK’nSAVE | Stick to the Plan | FCB, PHD |
| Popeyes Louisiana Chicken NZ | The Most Successful Popeyes Launch IN THE WORLD Two x finalist | Pitchblack Partners, Hearts & Science NZ |
| Powershop | Powering Sustained Success for Powershop | EightyOne, MBM |
| Raukatauri Music Therapy Trust | Restoring Mana (Prestige): The World’s Largest Haka for Raukatauri Music Therapy Trust | Raukatauri Music Therapy Trust: Dame Hinewehi Mohi, Rachel Farrell, Tatum McKay, Tanya Abbott, Pead PR, Cornerstore, Inside Out Productions, Ballyhoo, Eden Park, Below, Smoke, Whakaata Māori (Māori Television), Guinness World Records, APRA, Iwi: Ngāti Toa Rangatira and Ngāti Whātua Ōrākei |
| Restaurant Brands – KFC New Zealand | KFC x Super Rugby – All Aboard the Gravy Train | Special PR, PHD, Mediaworks, Auckland Transport, One Rail |
| Restaurant Brands – KFC New Zealand | KFC x Surf Life Saving NZ | Surf Life Saving NZ, Stanley St, Special PR, PHD, Culture |
| Restaurant Brands New Zealand | KFC x Super Rugby – Taking Flight with Zing Air | Special PR, Stanley St, Culture, PHD, Drum Agency |
| SBS Bank | SBS Bank – Kiwi Dream Conservation Programme 2025 Two x finalist | TRA, ABEL, OMD, Bond Communications |
| Skinny | Skinny Summer Double Data Two x finalist | Colenso BBDO, PHD, P29 |
| Sky New Zealand | From the Streets of Paris | Sky NZ x Paris 2024 Olympics | DDB, OMD, TRA |
| Spark New Zealand | Spark Game Arena Live Three x finalist | Colenso BBDO, PHD, SPUR, Satellite, Lets Play Live, Bastion Shine, BUCK |
| Spark New Zealand | Accelerating Aotearoa: Changing Spark’s B2B Story From Telco to Tech Partner | Spark Team (Olivia Wright, Sophie Archibald, Claudine Gregg, Tammy Downer, Beth Stubbe, Allie Cuadros, Janeen Anyon, Travena Addenbrooke), Bastion Shine |
| Spark New Zealand | Give a Gift That Unleashes Theirs – Spark Christmas 2024 | Colenso BBDO, PHD |
| Summerset Retirement Villages | The Power of a Simple Customer Funnel | FCB Aotearoa |
| Tegel Foods | Tegel, Free Range Feels Good | dentsu Aotearoa, TRA, Cartology |
| The New Zealand Herpes Foundation | Make New Zealand the Best Place in the World to Have Herpes Three x finalist | Motion Sickness, FINCH, TRA, ED., DIG PR |
| The Warehouse Group – Noel Leeming | NOELedge Excellence | TBWA\New Zealand |
| Westpac | Black Friday Hangovers | Saatchi & Saatchi, Spark Foundry, Digitas |
| Westpac | Westpac Chopper | Saatchi & Saatchi, Spark Foundry, Digitas |
| Whānau Ora Commissioning Agency | Fight for Your Whakapapa Three x finalist | Motion Sickness |
| Whittaker’s | Hello Chocolate Lovers | Bastion Shine, MBM |
| Whittaker’s | The Gift That Changed Everything | Bastion Shine, MBM, TRA, Goodeye |
| ZURU Group – Rhodes Pet Science | Better When it’s BONKERS Two x finalist | ZURU Edge Auckland, This January USA |
These were the YouTube-NZ Marketing Awards 2025 finalists in the Marketing Excellence section.
Show me the other finalists
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