issue 86 Archives - Page 3 of 4 - New Zealand Marketing magazine

A collection of news stories and features published in NZ Marketing magazine issue 86, March-May 2026.

People over policies: what NZ politicians can learn from overseas campaigns

As the countdown to November’s general election continues, what can politicians in Aotearoa learn from campaigns overseas?

Reflection and connection were key for Air New Zealand’s latest ad. After 85 years, the airline delivers a nostalgic love song to Aotearoa.

This extract from James Hurman’s Future Demand explores how markets really work, how people decide and what advertising means.

After 30 years in advertising, Paul Catmur had collected too many stories not to do something with them. So he wrote a book, The Gutter Bar

Once upon a time, we were told books were dead. But the industry is still alive and kicking. So how do you sell them in 2026?

While online experiences play a central role in retail media, Samantha Osborne says the omnichannel approach still works best.

As generative AI reshapes the ecosystem, infrastructure is marketing’s next advantage, says Suraj Barnawal from Together.

When it comes to determining ROI on behaviour change campaigns, pitch the finance not the philosophy, says EECA’s Russ Duncan.

There is another way to approach the market. Rather than competing for what’s left, 36Presents operates closer to where inventory is released.

If 2024 was the year AI went mainstream in conversation, 2025 was the year it went mainstream in practice.