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issue 86
A collection of news stories and features published in NZ Marketing magazine issue 86, March-May 2026.
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Ikea launch in Aotearoa a ‘Swede success’
How does Ikea launch in a new country, where people think they already know the brand? With an allen key and the ‘Ikea, everywhere’ campaign.
Litter: the worst out of home campaign in the world
If packaging is a brand’s “silent salesperson”, what does litter say about you? Ad Net Zero’s Jenn Gunn on an initiative to avoid this negative exposure.
Packaging picks that think outside the box
Another day, another cardboard delivery. But recent activations prove packaging doesn’t have to be boring. Here are some of our favourites.
Pre-packed produce helps boost veggie consumption
While New Zealand horticulture exports are on the rise, the domestic market is tough. Packaging could help improve grower returns.
Brands go bold with packaging
As the way we shop changes, the role of packaging is evolving as designs need to stand out both in-store and on social media.
Mitre 10 gets ‘flash’ with digital wayfinding tool
Mitre 10 has made finding the right item much easier with its new feature: ‘Tap to Flash’, a first for New Zealand retail.
Up & comers: Two account execs from OMD
From studying at Otago University to becoming colleagues at OMD, Coco Scott-Howman and Karma Gyeltshen talk us through their career journeys.
Radio host William Terite on politics, people and purpose
To William Terite, journalism means more than reporting the news. It’s about serving his community and fostering the exchange of ideas.
Political campaigns that rocked NZ voters
From Dancing Cossacks to Eminem Esque, here’s a rundown of memorable NZ political party campaign ads over the decades.