Vogel’s is bready for take off with new fashion line
When Jo Martin first heard about Breadywear – specialty clothing to help Kiwis take their Vogel’s overseas – she thought it was “wild”.
issue 83
A collection of news stories and features published in NZ Marketing magazine issue 83, June-August 2025.
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Progress is messy but it matters – TRA
For our first temperature check on the mood of the nation in 2025, TRA investigated how New Zealanders and Australians view progress.
The man making Auckland Council comms cut through on social
Council comms are dull… aren’t they? Auckland mayor Wayne Brown’s policy and communications advisor Connor Ayliffe proves otherwise.
‘Obsess over the comments,’ says Duolingo social media guru Zaria Parvez
Zaria Parvez, the mastermind behind Duolingo’s owl character, Duo, says brands should ditch perfection and focus on connection.
Snapshots of agency life in the South Island
Join NZ Marketing on a whistle-stop tour of agencies in the South Island/te Wai Pounamu – Aotearoa’s humble powerhouse.
Advertising is about ‘the power of ideas’
Zola Prendeville is a senior media planner buyer at MBM Wellington. She brings zest to her work and a genuine care for people.
Shopping list job ads set Gen Z up to fail
Job ads these days often mention a shopping list of skills. Employers want marketing unicorns, and hope to pay them rainbows and fresh air.
Why does advertising ignore the over-55s?
Are advertisers missing the mark with over-55s? How to connect with NZ’s wealthiest cohort, and what to do about the industry’s ‘ageism’.
Can advertising save the planet?
Not by itself. But with a carbon footprint similar to aviation, getting our (green) house in order will certainly help.
Thompson Spencer Group plan to take over the world
Thompson Spencer Group isn’t mucking around – the newly formed super group got together because they have big ambitions. When we meet, it’s eight days […]