Hey marketers, don’t mistake busyness for progress
Courtney Henderson says constant activity has become the norm for NZ marketers, and it’s time to stop mistaking momentum for progress.
issue 86
A collection of news stories and features published in NZ Marketing magazine issue 86, March-May 2026.
Read more from the archives
Structure meets innovation: how to be strategic
Brand strategist Mike Pepper shares why many marketing strategies don’t go to plan, and how structure and innovation work hand in hand.
Smarter campaigns make every marketing dollar count
When your team is tiny, earned media helps every marketing dollar stretch. Charlie Buchan on how the Tūhura Otago Museum make waves around the globe.
Are we teaching marketers the wrong things?
Perhaps marketing isn’t taken seriously (by some) because we’ve forgotten to teach new generations its ultimate job: driving sales.
Why marketing needs a wider lens
Marketing missing the mark? You might need a broader range of people in the room, says YouTube NZ Marketing Future Marketer of the Year 2025 Simran Wadhawan.
Marketing: What’s compelling and what’s colouring-in?
Marketing should be the engine room of any business, but it doesn’t always get the respect it deserves.
Why the best marketers invest in relationships, not just skills
Tactical skills are important. But marketers who invest in building trust, access and influence with stakeholders deliver compounding value.
Hybrid OOH creates campaigns that convert – Vistar Media
Vistar Media’s Sandra Scott on how a smart combination of direct and programmatic out of home delivered impressive results.
Behind the scenes: Booze maths never adds up
How do you make an anti-drink driving campaign that does the numbers? McCann NZ figured it out in a pub toilet, with a booze accountant.
Lessons from Australia’s social media ban
Australia’s teen social media ban is a warning shot and an opportunity, says Together’s Rufus Chuter. He has some tips on how NZ can prepare.