issue 80 Archives - New Zealand Marketing Magazine

A collection of news stories and features that were published in NZ Marketing magazine issue 80, September-October 2024.

How to win NZ Marketing Awards, according to a judge

Michael Friedberg, Convenor of Judges at the YouTube NZ Marketing Awards 2024, gives advice on how to turn your entry into a winner.

From writing a book to creating the latest ads, creative Damon Stapleton talks to NZ Marketing Magazine about what really is different.

Queue management has barely moved on since the 1950s. Your customers are important, so why isn’t queue psychology a company priority?

Following a heartbreaking loss to the media landscape, Newshub, Stuff has swooped in and introduced a new news, ThreeNews.

Founder of Ethique and now Incrediballs, Brianne West talks to NZ Marketing about why being the face of your brand, just works.

As an indie agency, Together has been able to shine through the competition. But how did the two friends, colleagues and Co-founders do it?

TRA Head of Strategy Carl Sarney looks back at four years of data analysis and discovers the power of making your audience feel hungry.

In an effort to reduce the amount of food waste Kiwis were creating, TBWA\ wanted to take out reality in front of everyone.

2024 marks the 100th birthday of Four Square, the iconic store. But Foodstuffs didn’t want to just rely on nostalgia, it undertook something new.

One NZ CEO Jason Paris – YouTube NZ Marketing Awards 2024 Hall of Fame inductee – on family, influences and advice for people starting out.