issue 81 Archives - New Zealand Marketing Magazine

A collection of news stories and features that were published in NZ Marketing magazine issue 81, December-January 2024/2025.

Auckland FC is all about the fans

Before Auckland FC had kicked a ball in the Australian and New Zealand A-League, the club’s goal was clear: fans come first.

OpenAI version five is due out in the coming year, promising to be 100 times more powerful than the last iteration.

Advertising jingles are making a comeback. They are a shortcut to brand identity and experts are forecasting a lot more of them in 2025.

New Zealand has endured a long economic downturn, experts give insights into how marketers should position their brands for recovery.

Industry experts share how brands should show up online in 2025 by showing audience authenticity, authority and a sense of community.

Industry experts share their knowledge on why humour is back in fashion and what it takes to land the joke.

From Zuru and Blunt all the way to Fix and Fogg, Niko Kloeten investigates the Kiwi brands that are going global.

Under UFO Rodeo is Augusto, Ballyhoo, Dark Doris and Cornerstone – all businesses under Leon Kirkbeck’s newly transformed media company.

Student radion station 95bFM is used to a rough media scene – it has tips for traditional media on how to stay resilient.

Wonder how to improve loyalty and sales via social media? Gone are the days of funnels and hello to figure 8’s.