Partner article Archives - Page 3 of 14 - New Zealand Marketing magazine

Marketing Association expands professional development offering

If 2024 was the year AI went mainstream in conversation, 2025 was the year it went mainstream in practice.

The real outcome of a live event isn’t reach, impressions or foot traffic. It’s connection, says Craig Muller from Uno Loco.

The Pixel Awards, created by Lumo to celebrate creative use of digital out of home media, will be expanded this year.

Thompson Spencer Group has moved from merger to momentum. The combined business has gone ‘boof’, says CEO Melanie Spencer.

With more than 20 publications – and ODT.co.nz – Allied Media can deliver you the South Island, says national sales manager Nic Dahl.

As the industry debates AI agents, synthetic creative and ever-smarter optimisation tools, wellness brands are quietly reinvesting elsewhere.

Every month the Together team highlights five media stories that defined the month. February’s word of the month was momentum.

CEO Struan Abernethy on how Reach became a data-led, AI-ready marketing group.

Together’s January 2026 round-up of media stories highlights how interfaces consumers use to discover brands are changing rapidly.

Together’s December 2025 round-up of media stories hints at what media planning needs to prepare for in 2026.