Partner Article Archives - Page 3 of 13 - New Zealand Marketing magazine

Put the South on your media plan, says Allied Media

With more than 20 publications – and ODT.co.nz – Allied Media can deliver you the South Island, says national sales manager Nic Dahl.

As the industry debates AI agents, synthetic creative and ever-smarter optimisation tools, wellness brands are quietly reinvesting elsewhere.

Every month the Together team highlights five media stories that defined the month. February’s word of the month was momentum.

CEO Struan Abernethy on how Reach became a data-led, AI-ready marketing group.

Together’s January 2026 round-up of media stories highlights how interfaces consumers use to discover brands are changing rapidly.

Together’s December 2025 round-up of media stories hints at what media planning needs to prepare for in 2026.

Mike Gray is celebrating 30 years in outdoor advertising. The Go Media co-owner talks through the agency’s origin story.

How Phantom Billstickers grew from an underground poster outfit to a national platform for culture, creativity and connection.

Federation says ROI² – creativity that delivers compound impact – is the strategy for winning brands in 2026.

36 Presents’ media strategist Andrea Long says if keeping up with AI feels impossible, here’s how to start.