Why ‘responsible media’ must unify brand safety, suitability and sustainability
Sarah Vosloo, head of digital performance at Spark Foundry NZ, on why brand safety and sustainable advertising go hand in hand.
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Media
A collection of media stories and features published in NZ Marketing magazine. This section is sponsored by Together, NZ’s largest independent media agency.
December’s Month in Media
Together’s December 2025 round-up of media stories hints at what media planning needs to prepare for in 2026.
November’s month in media
It’s Together’s monthly round-up of media stories. November 2025 felt like a culmination of several themes that have dominated the year.
Out of home moves from awareness channel to dynamic canvas
Kaitlin Mitchell of MBM explores how digital innovation is transforming out-of-home media into an interactive, responsive storytelling canvas.
The man making Auckland Council comms cut through on social
Council comms are dull… aren’t they? Auckland mayor Wayne Brown’s policy and communications advisor Connor Ayliffe proves otherwise.
October’s month in media
Each month, Together highlights five standout media stories from New Zealand and beyond. October was a month of acceleration.
Young audiences are hard to reach. But not for Re: News
Multimedia journalist Zoe Madden-Smith says Re: News easily engages the hard-to-reach rangatahi because they know what they want.
AI isn’t coming for your job. It’s coming for your processes
Together’s Matt Bale says that in the AI-augmented future, bots will handle the grind work, leaving creativity and brainpower to humans.
September’s Month in Media
Together brings you the Month in Media. September 2025 saw major moves in agentic payments, positive signs for local print and big steps in media measurement.
‘Obsess over the comments,’ says Duolingo social media guru Zaria Parvez
Zaria Parvez, the mastermind behind Duolingo’s owl character, Duo, says brands should ditch perfection and focus on connection.