TVNZ+ streams into the future
TVNZ’s TVNZ+ rebrand has cemented the platform as a fully-fledged streaming destination.
TVNZ’s TVNZ+ rebrand has cemented the platform as a fully-fledged streaming destination.
The Magazine Publishers Association presented 22 awards at the Webstar Magazine Media Awards 2022 last week, including top honours for NZ Marketing magazine in its category.
Fiji has become the first country to join BeReal by launching its own account on the popular social media app.
Reputation and relationships are crucial in business, which is why networking and influencing are integral to growing a brand, whether that’s for a company or a professional. Stanley Henry shares insight on how to grow your network online.
In January 2020 Google announced that third-party cookies would be phased out and by 2022/3 would no longer be available for companies to use. NZ Marketing spoke to the team at Together to get their take on what this means for marketers.
NZ Marketing chats to Rufus Chuter Managing Partner at Together about what makes for a good media strategy and how to best connect this to brand strategy.
It’s a tough landscape out there for marketers at the moment, but there’s still a lot to get excited about… From VR and 5G to greater personalisation, Jonathan Cotton takes a look at the trends.
What are the keys to getting the most out of your relationship with a media planner? Jonathan Cotton picks some big brains at MediaCom to find out.
It’s an omni-channel, context-sensitive, hyper-personalised world out there, and customers expect consistent brand interactions across every touch point. Paid, earned and owned – someone’s going to have to bring it all together. Jonathan Cotton asks who and how?
In environments that disallow third-party cookies such as Firefox and Safari, monetisation increased more significantly when first-party identifiers were used, according to new research.