AI isn’t coming for your job. It’s coming for your processes
Together’s Matt Bale says that in the AI-augmented future, bots will handle the grind work, leaving creativity and brainpower to humans.
Media intelligence brought to you by 
Media
A collection of media stories and features published in NZ Marketing magazine. This section is sponsored by Together, NZ’s largest independent media agency.
September’s Month in Media
Together brings you the Month in Media. September 2025 saw major moves in agentic payments, positive signs for local print and big steps in media measurement.
‘Obsess over the comments,’ says Duolingo social media guru Zaria Parvez
Zaria Parvez, the mastermind behind Duolingo’s owl character, Duo, says brands should ditch perfection and focus on connection.
Are we marketing ourselves into a digital corner?Â
Hamish Smith of PrettyGood shares how SMEs became addicted to tech giants and why a balanced media mix is better for business and Aotearoa.
Local matters: regional reporting is good for communities and the media industry
Regional reporting is the lifeblood of the media industry. It does more than just feed the news machine, it binds communities together.
How retail media expert Samantha Osborne connects with customers
Samantha Osborne, general manager of Cartology NZ, loves an opportunity to drive results. She’s been at the forefront of retail media in New Zealand from the beginning.
What the Omnicom-IPG merger means for media in NZ
The Omnicom-IPG merger may look like a global play, but in a market like New Zealand, the local fallout could be massive. Alex Radford, partner and co-founder at D3, analyses the potential consequences.
Paying for content: should media outlets let us read for free?
As media outlets hide articles behind paywalls or introduce subscriber models, industry figures join the debate about whether it’s right to charge readers for the news.
Between Two Beers: the podcast backstory
How the Between Two Beers podcast went from a couple of old friends with a $200 microphone to one of Aotearoa’s favourite listens.
ThinkTV launches mixed media campaign to highlight ‘The TV Advertising Paradox’
ThinkTV has launched ‘The TV Advertising Paradox’ – a campaign highlighting the incredible reach and ROI of television advertising.