Industry Insight Archives - Page 11 of 32 - New Zealand Marketing magazine

Name that tune: advertising jingles are back in fashion

Advertising jingles are making a comeback. They are a shortcut to brand identity and experts are forecasting a lot more of them in 2025.

Industry experts share how brands should show up online in 2025 by showing audience authenticity, authority and a sense of community.

For Aucklanders in the central city, the last thing they expected to see on a weekday morning was a squad of Pink Guards.

Industry experts share their knowledge on why humour is back in fashion and what it takes to land the joke.

New Zealand has endured a long economic downturn, experts give insights into how marketers should position their brands for recovery.

Marketing has been split into B2B and B2C categories. But rapid digital transformation means these distinctions are blurring.

OpenAI version five is due out later in 2025, promising to be 100 times more powerful than the last iteration.

Queue management has barely moved on since the 1950s. Your customers are important, so why isn’t queue psychology a company priority?

TRA Head of Strategy Carl Sarney looks back at four years of data analysis and discovers the power of making your audience feel hungry.

Programmatic digital out-of-home brings myriad benefits to physical advertising, says Sandra Scott. She explains why it’s on the rise.