Out of home: the last mass media
Facing the decline of traditional media, advertisers are looking to Out of Home to provide reach with a broad audience.
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Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
Up the Wahs
2023 was undeniably the year of the Warriors and their marketing team saw this as an opportunity to shift how they approached a regular season.
Cookie-less and confident: The evolving role of television commercials in New Zealand
Every three months, TRA and ThinkTV look into everyone’s favourite TV commercials and their effectiveness.
Charm by name, charming by nature
One of New Zealand’s longest-standing independent agencies, Charm, reflects on challenges and positive change.
Behind the scenes: Cracking the effectiveness code
After receiving the 2023 Grand Effie Award, Special NZ gives NZ Marketing a behind the scenes look into their award-winning work.
Reinventing for a new world
Like many businesses, the catalyst for reinvention at Bastion Shine came in 2020, when Covid shut down the country.
Measuring ROI in the digital era
There are now more tools for measuring the results of your marketing spend than ever, but which numbers should you be focusing on?
Reaching for the Sky
Sarah Pepworth was revealed to be the newly-appointed Head of Brand Marketing at Sky and we catch up with her to discuss the company’s future vision.
Battle of the budgets: PR and the paid vs earned debate
NZ Marketing takes a dive into the ongoing debate of earned media vs paid media debate in a world of cutthroat budgets.
Generational Pixie Dust?
Our insight gurus take a look into the difficulties of putting an already vibrant human race into generational boxes.