Does Aotearoa have adequate venues for major events?
Graham Medcalf looks into New Zealand’s capacity to hold more large-scale events after Taylor Swift leaves out Aotearoa from her tour.
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Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
Rhythm, vines and brand activations
New Zealand’s most popular festival, Rhythm & Vines talks about the value of activations at summer events like their own.
The secret to becoming New Zealand’s favourite ad
Regular Carl Sarney from TRA talks what it takes to make it onto the list of New Zealand’s top 10 ads.
It’s not easy being green
Advertising leaders are coming together to make the industry more sustainable through Ad Net Zero.
Rethinking integration: PR agencies roll with the changing tide
Caitlin Salter talks to the top PR agencies in the country and how they have evolved to offer more than just damage control.
Deep in the data
Creative and tech studio, Daylight work alongside global health leaders like UNICEF and WHO on a digital capsule of Covid-19.
The power of AI in advertising
Graham Medcalf navigates how AI and machine learning will impact the marketing and advertising industry.
Engagement to empowerment
Chief Experience and Delivery Officer, Andrea Meredith talks the money-making opportunities in the experience economy.
Keeping it local
Graham Medcalf takes a deep dive into why New Zealand’s indie agencies are some of the best in the world.
What’s trending in the creator economy?
There are 4.9 billion social media users globally, so what do brands need to know about this giant of a channel?