Map of Adland 2025
Each year NZ Marketing produces a map of creative, media, digital, PR and specialist agencies in Aotearoa. Map of Adland 2025 features an actual drawing […]
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Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
Owning it: amplify growth with owned content
The problem with attention? It’s fleeting. Do more than just rent customers’ attention with strong, integrated owned content and experiences.
Meet Liz Wright: the new digital face of Skinny
On March 3, Skinny launched its AI-powered brand ambassador and according to parent company Spark, it’s a world first.
Is the sales funnel actually a figure 8?
Wonder how to improve loyalty and sales via social media? Gone are the days of funnels and hello to figure 8’s.
Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work
Tourism NZ’s new “Everyone must go!” campaign as been widely panned. Luckily, Academy Agency has suggested some improvements.
Reaching Gen Z at Rhythm and Vines: a match made in heaven
There are two things Gen Z wants, real life experiences and music. So, when these two meet, why not get your brand involved?
Name that tune: advertising jingles are back in fashion
Advertising jingles are making a comeback. They are a shortcut to brand identity and experts are forecasting a lot more of them in 2025.
Clicking together: the new age of social media
Industry experts share how brands should show up online in 2025 by showing audience authenticity, authority and a sense of community.
Behind the scenes of Spark’s Pink Guard Takeover
For Aucklanders in the central city, the last thing they expected to see on a weekday morning was a squad of Pink Guards.
Playful is the new purpose-driven advertising
Industry experts share their knowledge on why humour is back in fashion and what it takes to land the joke.