Pitch Perfect Broadcast
For the first time, the 2024 finals for Super Rugby Aupiki was streamed on TikTok and we get the behind the scenes look of how it all went down.
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Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
Tiny blockbusters
Following the news of cancellations of major shows on the NZ television programming, Bernadette Basagre takes a look at the world of digital videos.
The next big thing
Editor Penny Murray takes a deep dive into the wave of data-driven marketing and finds how to tame it.
Behind the scenes: Gravy Train puts KFC back on track
In an effort to introduce KFC’s new marketing strategy, the fast-food chain teamed up with Special PR to get things on the road.
Not much change, but a lot of differences
For the first time Australians were surveyed on what their favourite ad is, so what is the difference between the two audiences?
How FreshChoice and Dentsu won Cannes silver for their pop-up supermarket in the bush
A pop-up supermarket aisle in the middle of the bush and the non-stop full noise of the Cannes Lions. They might seem like a Venn […]
Making the most of it
Following the news of the closure of Newshub and TVNZ, Niko Kloeten looks at what traditional media still has to offer.
The New Era of Michael Hill honours heritage, looks to future
Chadstone, a Melbourne shopping mall described as The Fashion Capital, seems like the logical place to launch The New Era of Michael Hill.
Lucky you!
Our research gurus Carl Davidson and Duncan Stuart look into how much luck is involved when it comes to marketing.
Savvy shoppers mean marketers must be even savvier
New Zealand is in a cost of living crisis, so what can brands do when Kiwis are holding on to their wallets tightly.