Ad sector responds to climate emergency with launch of sustainability initiative
An initiative inviting advertisers, media owners, production and advertising agencies to collaborate on climate action has launched in NZ.
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Media
A collection of media stories and features published in NZ Marketing magazine. This section is sponsored by Together, NZ’s largest independent media agency.
The power of print: How publishers are adapting in a digital world
Publishers are aiming to deliver branded content that goes beyond paper and ink, but are media buyers and marketers seeing this value?
Hear us out
As podcasts become increasingly mainstream, marketers are now needing to hop on the bandwagon as a tool for brands to reach their niche.
Neon shines bright with local content
Fiona Murray, Head of Entertainment Streaming at Neon gives details on what’s new for the platform and how it’s adjusting to competition.
ThreeNow gears up for growth
With new FAST Channels, shows such as ‘Paddy Gower Has Issues’ and new local content, ThreeNow is taking its services to the next level.
TVNZ+ streams into the future
TVNZ’s TVNZ+ rebrand has cemented the platform as a fully-fledged streaming destination.
NZ Marketing magazine wins Best Trade Magazine at Magazine Media Awards 2022
The Magazine Publishers Association presented 22 awards at the Webstar Magazine Media Awards 2022 last week, including top honours for NZ Marketing magazine in its category.
Fiji Unfiltered: Island nation becomes first country to join BeReal
Fiji has become the first country to join BeReal by launching its own account on the popular social media app.
How to achieve full potential on LinkedIn
Reputation and relationships are crucial in business, which is why networking and influencing are integral to growing a brand, whether that’s for a company or a professional. Stanley Henry shares insight on how to grow your network online.
Crumbling Cookies
In January 2020 Google announced that third-party cookies would be phased out and by 2022/3 would no longer be available for companies to use. NZ Marketing spoke to the team at Together to get their take on what this means for marketers.