Theatre company flips the script
For the marketing of Auckland Theatre Company’s play, Red, White and Brass, AI was used to enhance community engagement.
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A collection of media stories and features published in NZ Marketing magazine. This section is sponsored by Together, NZ’s largest independent media agency.
The rise of retail media
In a fragmented media market, retailers are having to be smarter when it comes to selling advertising solutions.
Making the most of it
Following the news of the closure of Newshub and TVNZ, Niko Kloeten looks at what traditional media still has to offer.
Out of home: the last mass media
Facing the decline of traditional media, advertisers are looking to Out of Home to provide reach with a broad audience.
Reaching for the Sky
Sarah Pepworth was revealed to be the newly-appointed Head of Brand Marketing at Sky and we catch up with her to discuss the company’s future vision.
Battle of the budgets: PR and the paid vs earned debate
NZ Marketing takes a dive into the ongoing debate of earned media vs paid media debate in a world of cutthroat budgets.
The power of trends on social
Unpack the potential of social media to ensure your brand’s voice is heard above the clamor.
Behind the headlines: Investigating Curia’s latest media bias poll findings
We delve into the findings of the latest Curia Media Bias Poll and examine what polls like this actually tell us beyond the first glance.
Influence: The compelling end of an era
In a world where marketing plays an increasingly vital role in shaping society, the dangers of lacking a moral compass is telling.
What’s behind the paywall
We speak with media organisations and a media buyer about the pros and cons of advertising behind the paywall.