Contextualising the Facebook, Google, News Media Bargaining Debacle
We get reaction to the Google, Facebook, Australian Government showdown over the News Media Bargaining Code, and asks how this may play out in New Zealand.
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Don’t Change the Channel: What Makes TVNZ New Zealand’s Media Business of Choice
An exclusive chat with Jodi O’Donnell, Commercial Director at TVNZ, on why the broadcaster is the media business of choice for most Kiwis, how the challenge of Covid-19 has effected this and what she’s doing to better engage marketers.
Riding out the storm on the social media wave
As marketing budgets are slashed and companies look to maximise ROI with minimal spend, Melanie Spencer says brands need to be more social media savvy than ever before.