Fiji Unfiltered: Island nation becomes first country to join BeReal
Fiji has become the first country to join BeReal by launching its own account on the popular social media app.
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A collection of media stories and features published in NZ Marketing magazine. This section is sponsored by Together, NZ’s largest independent media agency.
How to achieve full potential on LinkedIn
Reputation and relationships are crucial in business, which is why networking and influencing are integral to growing a brand, whether that’s for a company or a professional. Stanley Henry shares insight on how to grow your network online.
Crumbling Cookies
In January 2020 Google announced that third-party cookies would be phased out and by 2022/3 would no longer be available for companies to use. NZ Marketing spoke to the team at Together to get their take on what this means for marketers.
Rufus Chuter on the resurgence of media strategy
NZ Marketing chats to Rufus Chuter Managing Partner at Together about what makes for a good media strategy and how to best connect this to brand strategy.
The big tech shifts marketers need to know about
It’s a tough landscape out there for marketers at the moment, but there’s still a lot to get excited about… From VR and 5G to greater personalisation, Jonathan Cotton takes a look at the trends.
4 Tips For More Successful Media Planning
What are the keys to getting the most out of your relationship with a media planner? Jonathan Cotton picks some big brains at MediaCom to find out.
Integrated marketing: the key to bridging message and moment
It’s an omni-channel, context-sensitive, hyper-personalised world out there, and customers expect consistent brand interactions across every touch point. Paid, earned and owned – someone’s going to have to bring it all together. Jonathan Cotton asks who and how?
First-Party Identifiers Proving Key for Publishers and Buyers
In environments that disallow third-party cookies such as Firefox and Safari, monetisation increased more significantly when first-party identifiers were used, according to new research.
How To Use Social Media To Cash In On the Easter Spending Spike
Easter is a time for everyone to stock up on groceries, books, fancy lunches and dinners – and take well-deserved breaks. Tasman Page says this time of year is also the perfect opportunity for businesses to learn how to effectively use social media to provide the best information and experiences for consumers during big spending periods.
Stand Out On the Page
A marketer who knows how to get the most out of her magazine advertising is Karen Warman, Marketing Manager at Resene. She speaks to NZ Marketing about the power of bespoke magazine marketing.