NZ Herald’s ‘News Worth Knowing’
Shining a spotlight on the new brand work to watch and the marketers behind it.
Shining a spotlight on the new brand work to watch and the marketers behind it.
Lessons from some of New Zealand’s best ads on why the art of telling one story well is still so key to connecting with audiences.
We speak to Nick Worthington about the rebrand to One NZ, and discover why it’s got the industry, and the nation, talking.
Industry support group, First Five Rungs, has announced an event for emerging talent to be held on Thursday, 16 March.
Are you a marketing decision maker? Take our ‘Agency Perceptions Survey: What Marketers Want’, in partnership with TRA.
In the March/April 2022 issue of NZ Marketing, we map out the country’s creative and media agencies with a special Map of Adland. Get a downloadable copy here.
In the March/April 2021 issue of NZ Marketing, we map out the country’s creative and media agencies with a special Map of Adland. Get a downloadable copy here.
New research could provide critical insights for marketers and creatives when producing Covid-19 advertising. Experts say advertising campaigns in general need to model positive internal motivation rather than external reasons like reward or punishment if they are to be effective.
With the world much changed in the past 12 months, brands have had to reevaluate their offerings and strategies as to the best approach for engaging customers. From media plans and e-commerce integration to creative brand building and agency relationships, Bruce Gourley shares his insights into the future of brand marketing in New Zealand.
New research into expert opinion on the impact of 2020 on the future of advertising has been released and the findings point to eight scenarios marketers think are likely by 2030.