Top Dogs of Marketing: Bear from Reach
Happy fluffy Friday! This week, Top Dogs of Marketing meets Bear, Head of Security at marketing agency Reach.
Shopping list job ads set Gen Z up to fail
Job ads these days often mention a shopping list of skills. Employers want marketing unicorns, and hope to pay them rainbows and fresh air.
Why does advertising ignore the over-55s?
Are advertisers missing the mark with over-55s? How to connect with NZ’s wealthiest cohort, and what to do about the industry’s ‘ageism’.
Top Dogs of Marketing: the crew at Phantom Billstickers
Happy fluffy Friday! This week, Top Dogs of Marketing meets the crew from Phantom Billstickers: Missy, Obi, Tracey, Friday and Sage.
Can advertising save the planet?
Not by itself. But with a carbon footprint similar to aviation, getting our (green) house in order will certainly help.
Dry July and the rise of the hybrid drinking in Aotearoa
Veronica Shale, campaign director of Dry July, says sobriety and hybrid drinking habits are becoming mainstream here in Aotearoa.
Thompson Spencer Group plan to take over the world
Thompson Spencer Group isn’t mucking around – the newly formed super group got together because they have big ambitions. When we meet, it’s eight days […]
Beyond tomorrow: how AI is reshaping marketing today
Caroline Rainsford, Google New Zealand Country Director, is a speaker at Digital Day Out 2025. NZ Marketing brings you this exclusive version of her keynote address.
Inside PH Digital’s Market Report: June 2025
Shoppers are back – but now what? PH Digital’s June Market Report breaks down the results for Q2 2025 and looks ahead to Q3.
NV Interactive celebrates 25 years
After 25 years in business, NZ Interactive looks back at its legacy and focuses on the next chapter. Meet the team and hear what lies ahead.