David ‘DT’ Thomason’s advice on writing briefs
Advertising legend David ‘DT’ Thomason was behind the strategy for Tina from Turners. He knows a thing or two about writing briefs.
Anthem wants clients to find their most powerful voice
Anthem’s founders wanted to break free from traditional corporate comms to tell clients’ stories in new ways. This is their story.
Cancer charity chooses the light side of breast health
Breast Cancer Foundation NZ chose a playful take on a serious topic with its Normal for Me campaign. Here’s why.
Inside PH Digital’s Market Report: May 2025
PH Digital’s Market Report is an essential source of clarity, context and actionable insight. Here is the report for May 2025.
Where are all the women exec creative directors?
How do we get more women exec creative directors? Three who’ve done it share their ideas. The good news is: we can all help.
Why wait? Grow your own women creative leaders
DDB Aotearoa CEO Priya Patel says supporting women into creative leadership is a priority. She talks us through how it works at DDB.
Three famous logo redesign fails… and a great local success
Logo redesign can be controversial, but it’s rare for brands to reverse course. Here are three prominent rebrands that went horribly wrong, and a Kiwi hit.
Paying for content: should media outlets let us read for free?
As media outlets hide articles behind paywalls or introduce subscriber models, industry figures join the debate about whether it’s right to charge readers for the news.
YouTube NZ Marketing Awards judges 2025
Here is a full list of the YouTube NZ Marketing Awards judges for 2025. Judging takes place over two rounds. For more information about the […]
Record number of entries for the YouTube NZ Marketing Awards 2025
More entries than ever have been submitted into the this year’s edition of the YouTube NZ Marketing Awards.