Lessons from Turners in driving fame and business results
The Tina from Turners ad remains to still be one of the most effective campaigns in the country, but what can we learn from this?
AuthorLloyd Thomason
Walking the ‘wear-out’ line: A look at New Zealand’s most beloved ads
Not only does New Zealand have stunning landscapes and a unique culture, as a nation it also has a deep love for creative and memorable advertisements. Here’s a look into the trends emerging from The Research Agency and ThinkTV’s Favourite Ads survey to find out what goes into creating a successful and well-loved ad.
Tell one story, and tell it well
Lessons from some of New Zealand’s best ads on why the art of telling one story well is still so key to connecting with audiences.
Does your brand have character?
Lloyd Thomason, Communication and Brand Strategist at TRA, explains why brand characters are dominating New Zealand’s Favourite Ads list. TRA, in partnership with ThinkTV, regularly surveys […]