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Main Menu
  • Get Smart about... election ad spend vs public trust

  • Re-upped for Halloween: The man behind the Rocky Horror midnight screenings

  • Jump to it! October’s The Jump column just dropped

  • Courtney Dow’s recipe for keeping KFC relevant

  • We made 34 covers... which one have you got?

  • Agency founders who defied the odds

  • Last days to catch Together’s September Month in Media round-up

  • Golden advice from Aotearoa’s agency founders

  • Why we need the human touch in the age of AI

How ‘intelligent disobedience’ gives Spark Foundry a competitive edge
OneMusic New Zealand: Do you have a sound retail strategy?

YouTube NZ Marketing Awards winners 2026

Wendy Rayner’s Marketing Hall of Fame acceptance speech

2026 YouTube NZ Marketing Awards celebrate every angle

NZ Marketing Awards 2026 show me winners_button

YouTube NZ Marketing Awards winners list 2026

Marketing Hall of Fame winner 2026: Wendy Rayner

Marketer of the Year winner 2026: Sean Wiggans

Marketer of the Future winner 2026: Emi Cross

Marketing Team of the Year winner 2026: Animates

Brand of the Year winner 2026: Trade Me Property

Supreme Marketing Excellence Award winner 2026: Samsung New Zealand

Best Overall Marketing Campaign Award winner 2026: Westpac New Zealand

Excellence in AI Innovation in Marketing winner 2026: 2degrees

Excellence in B2B Marketing Strategy winner 2026: ASB

Excellence in Brand Transformation Strategy winner 2026: AMI Insurance

Excellence in Consumer Products & Services Strategy winner 2026: Stihl

Excellence in Customer & Data-Led Growth winner 2026: Trade Me

Excellence in Fast Moving Consumer Goods Strategy winner 2026: Lactalis-Mainland Dairy

Excellence in Healthcare/Beauty Marketing Strategy winner 2026: Zuru Group

Excellence in Marketing Communication Strategy winner 2026: Lion NZ

Excellence in MarTech Strategy winner 2026: Trade Me

Excellence in New Brand Development winner 2026: Fisher & Paykel Healthcare

Excellence in Not-for-Profit Marketing Strategy winner 2026: Greyhounds as Pets

Excellence in Sponsorship Strategy winner 2026: ANZ New Zealand

Excellence in Travel/Leisure & Entertainment Marketing Strategy winner 2026: Sixt New Zealand

Excellence in Utilities/Communications Marketing Strategy winner 2026: 2degrees

Best B2B Marketing Campaign winner 2026: OfficeMax

Best Data-Driven Marketing Campaign winner 2026: NZ Post

Best In-House Marketing Campaign winner 2026: Ecostore

Best Marketing on a Shoestring Budget Campaign winner 2026: Auckland Transport

Best Public Sector/Government Marketing Campaign winner 2026: Tourism New Zealand

Best Retail & eCommerce Marketing Campaign winner 2026: KFC New Zealand

Best Use of Video Marketing Campaign winner 2026: Auckland Transport

Industry insights

Real staff shine in brand ads

December 16, 2025March 19, 2026

Who better to champion your brand than the people who rep it every day? It’s no surprise more employees are appearing in ads.

How to join in with events

December 15, 2025March 19, 2026

HelloFresh’s cold call case and the court of public opinion

December 10, 2025December 17, 2025

Marketing

Back to the future: the return of the advertising commission model

December 4, 2024April 10, 2025

Harry Dalton, founder of Academy Agency, announced via Instagram on November 13 that his agency would be swapping from monthly package deals to a commission model.

How can retail raise the bar in real life?

November 20, 2024July 8, 2025

Brands press the upgrade button on sponsorships

November 19, 2024April 10, 2025

Meet the founders

Meet the founder: Smokeylemon

Meet the founders: MintHC

Meet the founders: KZN Digital

Meet the founder: Contagion

Meet the founder: Gecko Marketing

Meet the founder: FizzyPop

Meet the founder: numero

Meet the founder: Bad Magic

Meet the founder: Saypient Limited

Meet the founder: Remade

Meet the founder: Matter Intelligence

Meet the founder: 4am Partners Limited

Meet the founder: Blutui

Meet the founder: Utility

Meet the founder: King St

Meet the founder: Elevate Consultancy

Meet the founder: Stitch

Meet the founder: Verve

Meet the founder: Momentum

Meet the founder: Chemistry

Meet the founder: Little Village Creative

Meet the founder: Studio Moda

Meet the founder: Convergence

Meet the founder: Anthem

Media

Paying for content: should media outlets let us read for free?

May 20, 2025December 17, 2025

As media outlets hide articles behind paywalls or introduce subscriber models, industry figures join the debate about whether it’s right to charge readers for the news.

DoubleVerify shares key streaming insights in 2025 report

May 8, 2025October 27, 2026

Between Two Beers: the podcast backstory

April 7, 2025May 8, 2025

Advertising

Government advertising: wasteful drain on taxpayers’ dollars or delivering value to New Zealand?

January 16, 2024January 16, 2024

Antony Young of The Media Lab talks how to get that perfect balance in government advertising with effective and lifesaving public campaigns.

Lessons from Turners in driving fame and business results

December 14, 2023December 14, 2023

Wētā Workshop, MediaWorks, and MBM ‘trolls’ the norm with launch of 3DOOH billboards

October 25, 2023November 10, 2025

From our partners

Get Smart October 2026: Election ad spend vs delivering public trust

The Jump October 2026: Wrap season, loyalty and Digger

How ‘intelligent disobedience’ gives Spark Foundry a competitive edge

September 2026 month in media

Insight Creative CEO on leading the agency through uncertainty

The Jump September 2026: Creators, Cannes and CRM

Let’s talk about feelings, and why marketers should care

The next chapter for Quantum Jump

A new equilibrium for the media landscape

Deep dive

Media Mover: Duncan Garner

October 24, 2023September 18, 2023

Popular newsman Duncan Garner talks about the very public fall of Today FM and his rise as MediaWorks’ No.1 podcast host.

Back to basics

October 23, 2023September 18, 2023

Election a must-see event for marketers

October 17, 2023June 3, 2025

Mobile advertising takes centre stage

October 16, 2023July 9, 2025

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NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

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NZ Marketing magazine cover issue 88 September-November 2026
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