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Main Menu
  • Get Smart about... election ad spend vs public trust

  • Re-upped for Halloween: The man behind the Rocky Horror midnight screenings

  • Jump to it! October’s The Jump column just dropped

  • Courtney Dow’s recipe for keeping KFC relevant

  • We made 34 covers... which one have you got?

  • Agency founders who defied the odds

  • Last days to catch Together’s September Month in Media round-up

  • Golden advice from Aotearoa’s agency founders

  • Why we need the human touch in the age of AI

How ‘intelligent disobedience’ gives Spark Foundry a competitive edge
OneMusic New Zealand: Do you have a sound retail strategy?

YouTube NZ Marketing Awards winners 2026

Wendy Rayner’s Marketing Hall of Fame acceptance speech

2026 YouTube NZ Marketing Awards celebrate every angle

NZ Marketing Awards 2026 show me winners_button

YouTube NZ Marketing Awards winners list 2026

Marketing Hall of Fame winner 2026: Wendy Rayner

Marketer of the Year winner 2026: Sean Wiggans

Marketer of the Future winner 2026: Emi Cross

Marketing Team of the Year winner 2026: Animates

Brand of the Year winner 2026: Trade Me Property

Supreme Marketing Excellence Award winner 2026: Samsung New Zealand

Best Overall Marketing Campaign Award winner 2026: Westpac New Zealand

Excellence in AI Innovation in Marketing winner 2026: 2degrees

Excellence in B2B Marketing Strategy winner 2026: ASB

Excellence in Brand Transformation Strategy winner 2026: AMI Insurance

Excellence in Consumer Products & Services Strategy winner 2026: Stihl

Excellence in Customer & Data-Led Growth winner 2026: Trade Me

Excellence in Fast Moving Consumer Goods Strategy winner 2026: Lactalis-Mainland Dairy

Excellence in Healthcare/Beauty Marketing Strategy winner 2026: Zuru Group

Excellence in Marketing Communication Strategy winner 2026: Lion NZ

Excellence in MarTech Strategy winner 2026: Trade Me

Excellence in New Brand Development winner 2026: Fisher & Paykel Healthcare

Excellence in Not-for-Profit Marketing Strategy winner 2026: Greyhounds as Pets

Excellence in Sponsorship Strategy winner 2026: ANZ New Zealand

Excellence in Travel/Leisure & Entertainment Marketing Strategy winner 2026: Sixt New Zealand

Excellence in Utilities/Communications Marketing Strategy winner 2026: 2degrees

Best B2B Marketing Campaign winner 2026: OfficeMax

Best Data-Driven Marketing Campaign winner 2026: NZ Post

Best In-House Marketing Campaign winner 2026: Ecostore

Best Marketing on a Shoestring Budget Campaign winner 2026: Auckland Transport

Best Public Sector/Government Marketing Campaign winner 2026: Tourism New Zealand

Best Retail & eCommerce Marketing Campaign winner 2026: KFC New Zealand

Best Use of Video Marketing Campaign winner 2026: Auckland Transport

Industry insights

Why you need a brand reputation management plan

January 27, 2026March 19, 2026

If you don’t have a brand reputation management plan before an issue occurs, you’re already several steps behind.

Trust is the new key metric

January 23, 2026March 19, 2026

AI in 2026: slop, suspicions and sometimes useful

January 13, 2026March 19, 2026

Marketing

Reaching Gen Z at Rhythm and Vines: a match made in heaven

February 19, 2025April 3, 2025

There are two things Gen Z wants, real life experiences and music. So, when these two meet, why not get your brand involved?

Behind the scenes of Spark’s Pink Guard Takeover

January 29, 2025June 3, 2025

Pinterest reveals its predicted trends for 2025

December 6, 2024April 10, 2025

Meet the founders

Meet the founder: Smokeylemon

Meet the founders: MintHC

Meet the founders: KZN Digital

Meet the founder: Contagion

Meet the founder: Gecko Marketing

Meet the founder: FizzyPop

Meet the founder: numero

Meet the founder: Bad Magic

Meet the founder: Saypient Limited

Meet the founder: Remade

Meet the founder: Matter Intelligence

Meet the founder: 4am Partners Limited

Meet the founder: Blutui

Meet the founder: Utility

Meet the founder: King St

Meet the founder: Elevate Consultancy

Meet the founder: Stitch

Meet the founder: Verve

Meet the founder: Momentum

Meet the founder: Chemistry

Meet the founder: Little Village Creative

Meet the founder: Studio Moda

Meet the founder: Convergence

Meet the founder: Anthem

Media

Local matters: regional reporting is good for communities and the media industry

July 7, 2025July 7, 2025

Regional reporting is the lifeblood of the media industry. It does more than just feed the news machine, it binds communities together.

How retail media expert Samantha Osborne connects with customers

July 3, 2025July 8, 2025

What the Omnicom-IPG merger means for media in NZ

June 18, 2025June 19, 2025

Advertising

Reinventing for a new world

April 29, 2024April 30, 2024

Like many businesses, the catalyst for reinvention at Bastion Shine came in 2020, when Covid shut down the country.

Measuring ROI in the digital era

April 29, 2024July 9, 2025

Map of Adland 2024

April 17, 2024August 14, 2024

From our partners

Get Smart October 2026: Election ad spend vs delivering public trust

The Jump October 2026: Wrap season, loyalty and Digger

How ‘intelligent disobedience’ gives Spark Foundry a competitive edge

September 2026 month in media

Insight Creative CEO on leading the agency through uncertainty

The Jump September 2026: Creators, Cannes and CRM

Let’s talk about feelings, and why marketers should care

The next chapter for Quantum Jump

A new equilibrium for the media landscape

Deep dive

Online vs Offline: How media agencies manage mixing channels

December 14, 2023January 28, 2026

In this new landscape, industry experts from the biggest media agencies talk about how to get the right balance of online and offline.

‘Brain drain’ returns to marketing sector

December 14, 2023June 3, 2025

Getting that syncing feeling

December 14, 2023December 14, 2023

The acquisition or retention conundrum

December 14, 2023December 14, 2023

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NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

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NZ Marketing magazine cover issue 88 September-November 2026
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