Industry insights

Successful social strategies connect with customers on a deeper level – but how do you get close without being creepy? Mel Moss talks personalising social media campaigns while respecting privacy.

Why is personalisation so effective? Strategist Nicola Henshaw shares some great examples she’s experienced in action and discusses the psychology behind them.

The next leg of our Making Business Personal Relay is covered by Anthony Baxter, who shares his experience of burnout as a young entrepreneur and his strategies for avoiding it as an individual and part of a team.

Helping marketers win their budget battles in times of uncertainty, Paul Head talks up the power of brand advertising..

Perceptive’s Oliver Allen says there’s a pervading theory that customer loyalty is a myth – that if it ever existed, it’s gone the way of the Blockbuster. But maybe it’s just not for everyone or forever.

How do you use strategy to inform creativity, and how do successful people get things done? Just ask Mike Hutcheson. A quick Google search will […]

Not getting the level of strategic support you’d like from your agency partners? Luke Meurant cautions that a lack of internal understanding of brand strategy may cause the incorrect deployment of external resources.

Matt Jarman says collecting data is the easy part. But, if marketers don’t know what data is being collected, how can communication be truly personalised? […]

Agencies are dead? Long live agencies? Chemistry’s Director Mike Larmer suggests how they can secure a more successful future for themselves (and their clients).