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The Personalisation Issue
This issue of NZ Marketing magazine is all about balancing data decoding with privacy parameters in a bid for greater personalisation in messaging. Throughout it, industry experts interrogate the importance of reliable data and what this means for creating personalised content. Content includes: An exclusive interview with the ANZ marketing team on its approach to personal banking; a look into social media marketing that’s cutting through consumer privacy concerns; insight into the psychology behind great personalised marketing initiatives; and so much more – there’s no shortage of content that is sure to appeal to you.
Also inside this issue of NZ Marketing
After winning Marketer of the Year at the 2020 TVNZ-NZ Marketing Awards a year ago, Lotto NZ CMO Annemarie Browne reflects on marketing in a pandemic, embracing the needs of customers and tapping into emotion with ‘Imagine’.
We chat to Up-&-comer Alex Williams about how her career has led to her becoming Digital Marketing Manager at Fonterra.
The marketing team at Sky talks to the media company’s new brand position ‘Life Needs More Sky’ and how it’s tapping in on a more personal level than we’ve seen from previous campaigns.
Plus two in-depth features, one on the future of streaming and how Kiwi companies are navigating the market, and another on the changing face of PR and the brave agencies branching off into new creative offerings.
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