The survey conducted in August on a sample size of 540 national respondents, revealed that half of Kiwis (49 percent) are very or extremely concerned, with the biggest concern (76 percent) being that their personal data will get hacked/stolen.
Most respondents are willing to share lifestyle information on their interests/hobbies (54 percent) or entertainment choices, such as movies watched or games played (51 percent).
Here’s some of the other insights gained from the survey:
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