The blue pill or the red pill: The future of retail is a choice
While some view physical stores as old-fashioned, Bruce Gourley believes they should be put back at the centre of the brand experience.
Tapping into mobile commerce for retail marketers
From the development of new and advanced technologies to the takeover of social media, retail is one of the industries expected to always be at the top of its game and holding the attention of consumers. So, when it comes to trends shaping CX around mobile commerce, Sally Feinson, Marketing, Brand and Communications Director at Trade Me is well placed to share insights into marketing strategy that works.
Branding for Good
In an increasingly untrusting world in need of reassurance, Ian Howard says brands will be judged by what they do, not what they say.
Becoming an authentic brand
Gemma Ede shares her failed yogi’s guide to building an authentic brand.
Inside the June/July 2022 Issue of NZ Marketing
This issue of NZ Marketing puts focus on the retail industry, and more specifically omnichannel approaches to retail marketing. From the latest trends in shopper marketing, the newest technologies, strategic insight from big brand retailers and more, this issue will inspire new ideas and ways of reaching your customers wherever you may find them.
New talent ready to ‘reactivate’ Public Trust
New Marketing and Digital GM at the Public Trust, Lyndsey Francis, is looking forward to building the future of a brand that has played an important role in Kiwis lives for nearly 150 years.
The role of trust in Kiwi spending
Trust is a leading factor when it comes to New Zealanders purchasing decisions, a recent Adobe study has found. So, what can brands learn from this to ensure they retain trust and respect their customers’ data preferences?
The new ‘superpower’ of corporate reputation
Air NZ’s reputation is sky high for the eighth consecutive year according to the Kantar Corporate Reputation Index. NZ Marketing looks into what makes a brand reputable for New Zealanders in the current climate.
Sonic branding: Cutting through the noise
Sonic branding is a powerful tool that can quickly evoke an emotional response in a consumer. We speak to Kirsty Redfearn, Mastercard Australasia’s Head of Integrated Marketing and Communications, about the opportunities sonic branding can present where it is headed in the future, and how to get the most out of it.
TRA and ThinkTV team up to find Kiwis’ favourite TV ads
New Zealand’s favourite ads are in the spotlight thanks to a strategic partnership between leading insight and research agency TRA and industry body ThinkTV.