ThinkTV launches mixed media campaign to highlight ‘The TV Advertising Paradox’
ThinkTV has launched ‘The TV Advertising Paradox’ – a campaign highlighting the incredible reach and ROI of television advertising.
Between Two Beers: the podcast backstory
How the Between Two Beers podcast went from a couple of old friends with a $200 microphone to one of Aotearoa’s favourite listens.
Milk Creative Director shares how great ideas come about
Milk Creative Director Anthony Hos says bouncing ideas off colleagues always makes work better, sharing how their creative ideas come to life.
Milk and Tegel serve up a fresh take on free-range
Tegel has shifted its entire supermarket offering to free-range, with Milk as the creative agency behind the rebranding.
Why readers love magazines
Rumours of print’s demise have been around for years, but readers still love magazines. As life grows faster, mags – simple, lo-fi, unscrollable – are having a moment.
How to win NZ Marketing Awards, according to a judge
Michael Friedberg, Convenor of Judges at the YouTube NZ Marketing Awards 2024, gives advice on how to turn your entry into a winner.
Owning it: amplify growth with owned content
The problem with attention? It’s fleeting. Do more than just rent customers’ attention with strong, integrated owned content and experiences.
Entries open for the 2025 YouTube NZ Marketing Awards
Aotearoa’s finest marketing achievements are in the spotlight again as we call for entries to the YouTube NZ Marketing Awards.
Meet Liz Wright: the new digital face of Skinny
On March 3, Skinny launched its AI-powered brand ambassador and according to parent company Spark, it’s a world first.
Global brands make a splash
With Costco open and Ikea on the way, what does their arrival mean for local retailers, and will more global brands follow?