Blog - Page 27 of 103 - New Zealand Marketing magazine

Clever marketing takes Kiwi brands global

From Zuru and Blunt all the way to Fix and Fogg, Niko Kloeten investigates the Kiwi brands that are going global.

Under UFO Rodeo is Augusto, Ballyhoo, Dark Doris and Cornerstone – all businesses under Leon Kirkbeck’s newly transformed media company.

Student radion station 95bFM is used to a rough media scene – it has tips for traditional media on how to stay resilient.

Wonder how to improve loyalty and sales via social media? Gone are the days of funnels and hello to figure 8’s.

For the annual Where Are The Audiences Report, NZ Marketing magazine looks at the data to see the key trends to keep an eye on in 2025.

In November 2024, Zahra Shahtahmasebi went to Thailand to attend media and journalism conference, Beta.

Tourism NZ’s new “Everyone must go!” campaign as been widely panned. Luckily, Academy Agency has suggested some improvements.

She was once a detective, but now she’s a journalist unravelling some of the mysterious crimes that happen in windy Wellington for The Post.

Around 79% of Kiwis are gamers or love gaming, and if you don’t think you are one, have you played Wordle?

There are two things Gen Z wants, real life experiences and music. So, when these two meet, why not get your brand involved?