The Future of Measurement 2025 reveals media measurement trends
WARC has released The Future of Measurement 2025, exploring the latest emerging trends in media and creative measurement.
DoubleVerify shares key streaming insights in 2025 report
DoubleVerify has released its latest report, offering an in-depth look at the state of streaming TV advertising in 2025.
Understanding customers is Macca’s secret sauce
McDonald’s has given us many iconic moments. NZ marketing director Luke Rive gives us a taste of what’s on the menu for 2025.
How to ‘hack’ B2B buying committees
Hacking B2B buying committees means balancing AI with human connection to help buyers feel confident in their decisions.
Using out of home in the regions helps maximise cut-through
Marketers are winning with out of home advertising, but are they missing the bigger picture? Perhaps it’s time to look beyond metro areas.
Two-thirds of APAC marketers struggle to reach target audience
Pipeline360 reveals most APAC marketers struggle to reach key audiences, stressing the need for better customer insights in a diverse market.
How marketers can thrive in 2025
‘Survive to 2025’ is so last year. With economic green shoots emerging, NZ Marketing magazine looks at how marketers can thrive in 2025.
Lessons from the Jaguar rebrand
Everyone had an opinion about the new Jaguar logo. Kiwi design experts have their say on what local brands can learn from it.
New Marketing Association training workshops for 2025
The new Marketing Association workshops offer practical and hands-on training to upgrade your marketing game.
Map of Adland 2025
Each year NZ Marketing produces a map of creative, media, digital, PR and specialist agencies in Aotearoa. Map of Adland 2025 features an actual drawing […]