What it takes to be YouTube NZ Marketing Awards Brand of the Year
Global marketing expert Thomas Barta was a guest judge at the 2025 YouTube NZ Marketing Awards and shares he looked for during this process.
Top Dogs of Marketing: Bear, Byrdie, Bella and Lady Baabaa from Likeminds
This motley crew includes two border terriers, a huntaway and… a lamb? Read on to see how these fluffy creatures contribute to agency life.
Why being bold to be different is key to igniting growth
At Kantar Ignite 2025, industry experts urged marketers to stand out, stay authentic and build culturally vibrant, creatively bold brands.
Top Dogs of Marketing: Margot from Academy In-House
Margot from Academy In-House is an expert at finding gaps in the market. The English springer spaniel holds the title of Proximity Engineer.
Mates have a sweet as idea
A chat over drinks with some mates led entrepreneur Joe Harawira to create Wai Mānuka, a product now breaking into international markets.
Think: What’s the truth only your brand can tell?
New Zealand’s top independent agency, Federation, shifts the dial for brands by asking questions that cut through.
Inside PH Digital’s Market Report: August 2025
Solid gains signal confidence in a notoriously tricky trading month. Find out more in PH Digital’s August Market Report.
B2B marketing in 2030: what will succeed?
Marketing in 2030 will blend human insight, emotional intelligence and technology to create brands that resonate deeply.
Top Dogs of Marketing: Aslan and Gunner from Art of the Possible
Meet old-timer Aslan and Gunner, a relative youngster who is Chief Paw-fficer and Head of Office Morale at marketing and creative consultancy Art of the Possible.
Local tech leadership is a game-changer for NZ marketers
As digital tools evolve, New Zealand marketers stand at a crossroads: rely on standardised global platforms or harness local expertise.