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Why marketing must rethink sustainability – and what New Zealand can teach the world

September 10, 2025September 10, 2025

Associate professor Julia Fehrer and her team share three ideas to help business leaders rethink sustainability as a competitive advantage.

Excellence in B2B Marketing Strategy winner 2025: Fisher & Paykel Healthcare

September 4, 2025September 9, 2025

When Fisher & Paykel Healthcare achieved a world-first in the treatment of sleep apnoea – their AutoFit mask – it took some bold steps to prove its benefits. 

Excellence in Consumer Products & Services Strategy winner 2025: One New Zealand

September 4, 2025September 9, 2025

One NZ’s goal is simple: to be the number one choice for Kiwis upgrading their phone – and One Wallet gives it a strategic edge.

Excellence in Data Insights Strategy winner 2025: Summerset Retirement Villages

September 4, 2025September 9, 2025

Summerset boosted sales with a hyper-local data approach, achieving record occupation rights agreement sales.

Excellence in Brand Transformation Strategy winner 2025: Norsewear

September 4, 2025September 9, 2025

Norsewear made its comeback by tapping into its legacy: serving outdoor enthusiasts with tough, comfy socks.

Excellence in FMCG Strategy winner 2025: Abe’s Bagels

September 4, 2025September 9, 2025

What do you do when you already dominate Aotearoa’s bagel market, but there’s still a problem: not enough Kiwis put them in the trolley.

Best Use of Content Marketing Campaign winner 2025: Tourism New Zealand

September 4, 2025September 9, 2025

Tourism NZ invites global travellers to explore Aotearoa’s finest food and culture through rich content, smart PR and no paid media spend.

Best Public Sector/Government Marketing Campaign winner 2025: Sport New Zealand Ihi Aotearoa

September 4, 2025September 9, 2025

“Let’s go Unpro” was Sport NZ’s message to young women in a campaign about enjoying the fun and freedom of playing sport.

Best Marketing on a Shoestring Budget Campaign winner 2025: NZSki

September 4, 2025September 9, 2025

NZSki found a playful, low-budget way to revive the patchy spring season: turning spring skiing into a fun, rewarding experience.

Best In-House Marketing Campaign winner 2025: Sharesies

September 4, 2025September 9, 2025

With a tight deadline and modest budget, Sharesies transformed customers’ perceptions about its products – prompting them to sign up for more.

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