Finalists for the 2021 TVNZ-NZ Marketing Awards Announced
NZ Marketing magazine, in partnership with the NZ Marketing Association, are thrilled to announce the Finalists for the 2021 TVNZ-NZ Marketing Awards.
AuthorNZ Marketing Team
First-Party Identifiers Proving Key for Publishers and Buyers
In environments that disallow third-party cookies such as Firefox and Safari, monetisation increased more significantly when first-party identifiers were used, according to new research.
How To Gain Better Consumer Insights
From real-time data, a quest for relevance and a move to online qual, NZ Marketing chats with Stephen Walker, Business Director, ANZ at Toluna who reveals the top five trends affecting the way New Zealand businesses and marketers will gain consumer insights in 2021.
Hall of Fame
With a background in competitive athletics, Phillip Mills has a passion for fitness and brand vision he’s successfully marketed to the world.
Utilities/Communications
Having a top-quality network with great coverage, speed and reliability is key for telco consumers. But as Skinny’s marketing team soon discovered, perceptions versus reality don’t always match up.
Agriculture
At Meridian, generating clean energy from renewable sources and betterment of the environment is at the brand’s core. Yet the business knew it needed to connect with its agriculture customers in a more meaningful way, a way that would allow them to cut through the chatter.
Consumer Products and Services
Carpet Court knew they had a huge task on their hands when launching into hardwood flooring, yet their creative persistence saw them change consumer perceptions.
B2B
Tenfold Creative could see their company Marley was quickly losing its hold on the market, so needed a bright new idea to spark the love their customers had for the brand.
Public Sector
The Health Promotion Agency is aiming for a smoke-free New Zealand by 2025. With many Kiwis still refusing to kick the habit, the Agency decided to shift focus to the impact it has on others, including our pets.