Marketers look into Generative AI as customer expectations increase in Australia and NZ
ANZ brands will lead the next wave of global CX innovation as consumer expectations grow, according to new research from Adobe.
AuthorNZ Marketing Team
Agency perceptions 2023
Partnering up with TRA, NZ Marketing looks are the insights into the nature of working relationship between agencies and marketers.
Ads by the numbers
Statistics share what advertising spends and trends look like over the past five years since 2018 across each quarter.
Q&A with dentsu ECD Anne Boothroyd
Acclaimed ad industry creative Anne Bothroyd talks Yorkshire food staples, tight budgets and the Ukraine.
Evolving the media agency model with Together Connect
Motivated by “unfinished business” in the agency world, Andy Bell, formerly of TRACK, has joined the Together team.
Anxious Gen-Z driving design trends
Adobe reveals that Gen Z are influencing the design trends of 2023 and we will be seeing the return of retro aesthetics, a focus on mental health and more.
Finalists for the 2023 TVNZ-NZ Marketing Awards announced!
The TVNZ-NZ Marketing Awards organisers are delighted to unveil the finalists for this year following the completion of round one judging.
Mark Ritson headlines new campaign showcasing top brand work on YouTube
A campaign for YouTube fronted by Mark Ritson explores how leading brands are achieving their short and long term marketing goals on the platform.
Using podcasts as a brand vehicle: A Q&A with Dr. Lewis Tennant
Lecturer Dr. Lewis Tennant, of the popular Verbal Highs podcast, shares his thoughts on the impact of podcasts on brand awareness.
Whittaker’s takes top spots as NZ’s most trusted brands unveiled
Whittaker’s has taken out three of the top spots in the 24th Annual Most Trusted Brands survey, as declared by Reader’s Digest.