NZ Marketing Team, Author at New Zealand Marketing magazine

Excellence in Financial & Banking Marketing Strategy 2023

With Kiwis being notoriously reluctant to discuss finances, ASB looked to technology and behavioural science for a solution.

Now in its 183rd year, NZ Post is transforming its business to fit the rapidly changing attitudes and use of postal services.

Fintech start-up Dosh has expanded its horizons and is looking to go global, after successfully launching the Dosh Visa Debit Card.

We explore the latest tech tools and delve into how best to harness them, empowering marketers to navigate the digital realm with confidence.

To regain revenue share in retail and grow its business audience, Brother needed a strategy that conquered unique industry challenges.

The marketing team at Rockit Global stepped up during a challenging time for the industry and the company itself.

Up-&-Coming Marketer of the Year Award winner Shavawn Jacobsen has breathed fresh air into Counties Energy.

We delve into the findings of the latest Curia Media Bias Poll and examine what polls like this actually tell us beyond the first glance.

The 2023 NZ Marketing Awards were hosted by NZ Marketing and the Marketing Association. This is the full winners list.

Sandra Scott of Vistar Media shares her thoughts on the findings of the white paper ‘Mind the Gap’ and what we can learn from it.