Judging

The Judging Process

Each year a selection of elite CEOs and senior marketers are secured to decide who will walk home recipients of a coveted TVNZ-NZ Marketing Award.

This year’s judging panel will be looking for brand and marketing initiatives and projects that are clear examples of marketing leadership, innovation and excellence.

Judging for all 18 Marketing Excellence Awards, 8 Short-Term Marketing Initiative Awards and the 4 Individual Awards will take place over two rounds in July and August 2022.

2022 Judges

Convenor of Judges

Michael Friedberg, Head of Strategic Services, Swaytech

Round 1 Judges

Aja Boon, Marketing Manager, Colliers Real Estate Management

Alexandra Donaghy, Marketing Director, Attain NZ

Alison Wheatley-Mahon, Head of Fundraising & Marketing, Heart Foundation

Angela Irwin, Head of Marketing, Tegel Foods

Anna Henwood, CEO, Stickybeak

Anne Lindsay, Marketing Manager, Essity

Ben Paul, Director/Founder, The BD Ladder

Bernhard Lamprecht, Head of Marketing, F&P Healthcare

Bernice Chan, Marketing Manager, New Zealand Trade and Enterprise

Briana  Millar, Client Experience Manager, Tonkin + Taylor

Caroline van Rooyen, General Manager – Digital Marketing, Datacom

Cassandra Powell, GM Marketing, Assurity Consulting

Catalina Wilkinson, GM Marketing, TheMarket.NZ 

Cheryl  Adamson, General Manager, Parnell Business Association

Chris Chen, Senior Lecturer in Marketing, College of Business and Law University of Canterbury

Cornelius Boertjens, Managing Director, Havas Helia T/A Catchi

Darren Kirkland, Managing Director & Co-Founder, Krunch.co

Darron Jermy, Head of Marketing Services, Equifax New Zealand Marketing Services

Darryn Gordon, Senior Marketing Manager, ANZ

Debbie Yardley, Head of EngagementHead of Engagement, Southern Cross Healthcare

Diane Gamble, Chief Executive, Vita Brevis Professional Services

Fiona Cresswell, General Manager Marketing Operations, F&P Healthcare

Fiona Hicks, Head of Digital Experience, AIA NZ

Fraser Shrimpton, Marketing Director, DB Breweries

Gideon Keith, Creative Partner, Seven

Hannah Poole , National Marketing Manager, VTNZ

Hazel Rigler, Chief Commercial Director, Motive Group

Helen Carter, Head of Marketing & Communications, The Skills Organisation

Jason Anderson, General Manager, Brave Digital

Jessica James, Head of Trade Marketing & Customer Insight, MediaWorks

Jo Mitchell, Marketing Director, My Food Bag

Joanne Tuck, Head Of Marketing, Lumino

Jon Edmonds, General Manager – Digital, Touchpoint

Joseph Silk, Founder/Director , Chemistry

Justine Martins, Go To Market Lead, Fortinet

Kamran Kazalbash, Managing Director – Farrimond, Attivo

Kelli Leaning, Head of Marketing Planning & Operations, Bank of New Zealand

Kerry Whitehouse, Director, Brandspec

Kylie Gladding, Marketing Manager, Outside In

Lew Bentley, Head of Strategy and Owner, Energi

Linda McConnell, Marketing Manager, Umbrellar

Lisa Harrison, Freelance Marketing Manager

Maria Tyrrell, Managing Director, NeedScope International

Marie Willis, Group Marketing Director, Aspire2 Group

Matt Rowe, Founder, Reason

Matt Tohill, General Manager Customer Engagement, European Motors Distributors

Matthew Burbury-King, Strategy Director, One Picture

Michelle Caldwell, Director, Destinate NZ

Michelle Haynes, VP, Head of Global Marketing, TOMRA Food

Mike Keech, Director Relationship Manager – Global, Make-A-Wish Foundation New Zealand Trust

Mike Kotlyar, Director, @consult

Nick Farland, Behaviour Change Manager, ACC New Zealand

Nicola Dennison, Head of Customer Engagement, Mitre 10

Oliver Allen, General Manager, Perceptive

Oliver Hill, Digital Experience and Marketing Manager, WSP Opus

Olivia Thompson, Account Director, Socialites Group

Paul Scoringe, Business Director, EightyOneX

Pete Dickie, Head of Marketing, PGG Wrightson

Phill Sherring, Marketing & Events Manager, Ministry for Primary Industries

PJ Morris, Head of Marketing & Insights – Concrete Division , Fletcher Building

Rachel O’Connor, Founder, Reachible

Reece Congdon, Marketing Manager, Mitsubishi Motors NZ

Richard Hall, Partner, Fiftyfive5

Richard Stevens, Managing Director, ABC Business Sales

Roberto Campos, Creative Lead, Agency Ingram Micro NZ

Ruth Reid, Head of Marketing, BestStart Educare

Sam Excell, Partner and Alliances, Hewlett Packard Enterprise

Sam Irvine, MD, Badger Communications

Sarah Bartholomew, Brand Marketing Manager/ Brand Marketing Manager, RealNZ

Sarah Gibson, Marketing Manager – Membership & Brand, AA NZ

Sarah Kenny, Associate Director Marketing, University of Auckland

Scott Townsend, General Manager Marketing, Marley New Zealand

Sean McCready, Managing Partner, MBM

Sean Wiggans, General Manager Marketing, Turners Auto Retail Division

Sharn Piper, CEO, Attain NZ

Shaun Fitzgibbon, Managing Partner, TRA

Simon Breed, Managing Director, Twenty

Simon Hofmann, General Manager, Brand and Marketing, Kiwibank

Sonia McConnachie, Director, Commando

Sonya Macmillan, Mecedes-Benz Marketing Manager, Ingham Motor Group

Sophie Rabe, Senior Manager Marketing & Communications, Deloitte (Auckland)

Steve Sutherland, Client Marketing Manager and Fractional CMO, Max Marketing NZ

Strahan Wallis, CEO, Clemenger Group (NZ)

Sumi King , Head of Business Banking, ASB Bank

Tania Bui, Director – Marketing Excellence & Delivery, Frucor Suntory

Tim Rosenbrook, Director, Gecko Marketing

Tracey Wilson Foster, Acting General Manager – Destination and Attraction, ChristchurchNZ

Valerie Walshe, Director of Brand, Xero

Vanessa Morris, Head of Retail Marketing, ASB Bank

Vanessa Williams, General Manager, Hamilton Central Business Association

Victoria Walker, Head of Marketing and Publicity, Auckland Council


Round 2 Judges

Adrienne Bonell, Public Diplomacy Manager, MFAT

Aisha Punga, Chief Executive, Starship Foundation

Aja Boon, Marketing Manager, Colliers Real Estate Management

Alan Hard, Managing Director, Marketing Impact

Alexandra Donaghy, Marketing Director, Attain NZ

Angela Broad, Head of Marketing & Design NZ, Coca-Cola Europacific Partners NZ

Annabel Lush, Business Manager, Leukaemia & Blood Cancer New Zealand

Ant Rainger, Managing Partner, Rainger & Rolfe

Blair Glubb, CEO, Uno Loco

Caroline van Rooyen, General Manager – Digital Marketing, Datacom

Carolyn Schofield, Head of Brand, Trustpower

Catherine Harris, Chief Executive, TBWA\New Zealand

Cheryl Adamson, General Manager, Parnell Business Association

David Thomason, Planning Director, DT Strategic

Diane Gamble, Chief Executive, Vita Brevis Professional Services

Fiona Cresswell, General Manager Marketing Operations, F&P Healthcare

Fiona Woolley, Head of Marketing, KPMG Auckland

Fraser Shrimpton, Marketing Director, DB Breweries

Graeme Meyer, Strategic Marketing & Project Management Consultant, Bapcor

Hamish Rumbold, Chief Digital & Technology Officer, Kiwibank

Henri Eliot, Founder and Chief Executive, Board Dynamics

Jessica James, Head of Trade Marketing & Customer Insight, MediaWorks

Jo Boerema-Barr, Director/Consultant, OPD

Jodi O’Donnell, Commercial Director, TVNZ

Jon Edmonds, General Manager – Digital, Touchpoint

Joseph Silk, Founder/Director , Chemistry

Julia Jack, Chief Marketing Officer, Mercury

Justin Flitter, Chief Marketing Officer, Flitter

Keith Meyrick, Group Managing Director, One Picture

Kelli Leaning, Head of Marketing Planning & Operations, Bank of New Zealand

Lorraine Breheny, GM Marketing – Instalments, Latitude Financial Services

Lyndsey Francis, Head of Marketing & Content, Public Trust

Maria Tyrrell, Managing Director, NeedScope International

Mark Jenner, Managing Director, Jenner and Co

Matt Tohill, General Manager Customer Engagement, European Motors Distributors

Meagan Tuckerman, Head of Marketing & Digital, Fidelity Life

Michael McGlynn, Digital Brand and Marketing Lead, Tonkin + Taylor

Michael Pryor, General Manager, Bob’s Your Uncle

Michal Petrus, National Clients & Marketing Manager, BDO

Michelle Caldwell, Director, Destinate NZ

Michelle Cavander, Senior Marketing Manager, IAG

Mike Cunnington, Deputy Commissioner Information, Intelligence & Communications, Inland Revenue NZ

Murray Streets, Managing Director, Dentsu

Nadia Phillips, Head of Marketing and Operations, Umbrellar

Nick Sautner, CEO, The Eden Park Trust

Nicki Shirley, Head of Brand & Digital, CCL

Nicola Airey, Head of Brand & Partnerships, MAS

Nigel Douglas, CEO, OMD New Zealand

Oliver Allen, Manager, Perceptive

Renee Milkop-Kerr, General Manager – Customer and Marketing, IAG

Richard Stevens, Managing Director, ABC Business Sales

Robin McDonnell, Managing Partner, Phantom Billstickers

Rosina Webb, Founder, Energise

Sandra Geange, Member of APAC Advisory Board, CMO Council

Sarah Gibson, Marketing Manager – Membership & Brand, AA NZ

Sarah Kenny, Associate Director Marketing, University of Auckland

Sarah Sandoval, GM Consumer Marketing & Brand, NZ Post

Scott Townsend, General Manager Marketing, Marley New Zealand

Sean McCready, Managing Partner, MBM

Sharon Moffatt, Marketing Services Lead, ASB

Simon Hofmann, General Manager, Brand and Marketing, Kiwibank

Steve Main, General Manager, Principals Branding

Susan Young, Joint Creative Director, Chemistry

Tania Bui, Director – Marketing Excellence & Delivery, Frucor Suntory

Tony Mangan, Strategic Marketing and Communications Consultant         

Tracey McKay, Marketing Manager – Beer & Cider, Coca-Cola Europacific Partners NZ

Vanessa Morris, Head of Retail Marketing, ASB Bank

Vivian Bryant, Director, BRAND Spanking