Judging
Each year a selection of elite CEOs and senior marketers are secured to decide who will walk home recipients of a coveted YouTube NZ Marketing Award.
The judging panel looks for brand and marketing initiatives and projects that are clear examples of marketing leadership, innovation and excellence.
Judging for all the Marketing Excellence Awards, Marketing Campaign Awards and the Individual Awards will take place over two rounds.
Convenor of Judges
| Michael Friedberg | CEO | SwayTech |
International Judge for the Brand of the Year Award
| Marketing Professor Mark Ritson |
Round One Judges
| Aaron Goldring | Creative & Experience Design Director | Stanley St |
| Adnan Khan | Co-Founder | Stitch Predict |
| Alex Leece | Head of Account Strategy | engageIQ |
| Alison Wheatley-Mahon | Head of Fundraising & Marketing | Heart Foundation |
| Ally Young | Brand Lead | Spark New Zealand |
| Andie Smith | Head of Market Development Loyalty & Cargo | Air NZ |
| Andrew Hughes | Digital Media Lead | Xero |
| Andrew Kay | Director | Skinny Marketing |
| Andrey Arestov | CRM NZ Campaign Lead | BP |
| Barnaby Luff | Head of Marketing | Viatris |
| Ben Paul | Director/Founder | The BD Ladder |
| Bhavna Prentice | Global Marketing Manager | Fisher & Paykel Healthcare |
| Bonnie Bradley | Chapter Area Lead – Digital & eCommerce | The Warehouse Group |
| Brad Guthrie | General Manager | Search Republic |
| Briana Millar | Client Experience and Marketing Discipline Manager | Tonkin + Taylor |
| Charlotte Read | General Manager Marketing | NZ Winegrowers Inc |
| Charlotte Sangster | Brand Lead | Westpac New Zealand |
| Courtney Allen | Head of Marketing | FUJIFILM Business Innovation New Zealand |
| Dallas Rabot | Director | Martian Bunker |
| Daniel Hopkirk | Managing Director / Partner | Crave Global |
| Danielle Dyson | Head of Marketing & Category – Dairy Portfolio | Goodman Fielder |
| Darron Jermy | Founder | DataIQ |
| David Norman | Senior Manager (Head of) Insights & Innovation | DB Breweries |
| Diane Clark | Head of Marketing & CX – Four Square | Foodstuffs New Zealand |
| Diane Gamble | Chief Executive | Vita Brevis Professional Services |
| Drew Franklin | Associate Dean External Engagement | University of Auckland – Business School |
| Evaan Miocevich | Head of Account Service | Dentsu Creative |
| Fee Cortis | Head of Marketing | BLUNT Umbrellas |
| Fern Castellanos | Marketing Director | Nestlé |
| Fiona Woolley | Head of Marketing & Communications | KPMG |
| Gabrielle Pritchard | Marketing Strategist | GoodSense |
| Georgina Frances | Digital Marketing Director | Restaurant Brands |
| Graham Gilbert | Head of Paid Search | Pure SEO |
| Hamish Grieve | Head of Creative | Plato |
| Hannah Cooke | Head of Marketing and Design | TRA |
| Hazel Rigler | Chief Executive Offiver | Village Accommodation Group |
| Jane Smallfield | Founder/Director | Proxi Management |
| Jarad O’Hara | Chief Business Partner | Insiders Agency |
| Jason Anderson | General Manager | Brave Digital |
| Jen Macindoe | Head of Brand | Air NZ |
| Jenni Ryan | Chief Marketing Officer | AA New Zealand |
| Jo Taylor | Managing Partner | Colenso BBDO |
| Joanna O’Connor | Marketing Director | Auckland Theatre Company |
| Joanne Neville | Principal Advisor – Customer Engagement | ACC |
| Joanne Rickman | Marketing Manager | Rabobank New Zealand |
| Jon Edmonds | General Manager – Digital | Touchpoint |
| Juliana Foster | Global PR Manager | New Zealand Wine |
| Justine Martins | Go To Market Lead | Fortinet |
| Kamran Kazalbash | Brand Lead | One NZ |
| Katherine Jensen | Consultant, Freelance | |
| Kerry Whitehouse | Managing Director | BrandSpec Group |
| Kylie Gibson | General Manager – Brand and Marketing | Arvida |
| Laura Cibilich | Founder | RUN |
| Leanne Too | Marketing Director | Restaurant Brands NZ |
| Leigh Benvie | Head of Brand & Media | McDonald’s |
| Lew Bentley | Owner | Headlight |
| Liam Taylor | Executive Creative Director & Founder | DARKHORSE |
| Lisa Dean | Head of Marketing | EMA |
| Lisa Harrison | Co-Founder | Badass Beverages |
| Lucy Bailey | Group Marketing Manager | Fonterra Brands NZ |
| Luke Farmer | General Manager – Client Solutions | MediaWorks NZ |
| Mandy Oosterbroek | Brand Lead | SBS Bank |
| Maria Tyrrell | Director | Marble Consulting |
| Matt Tohill | General Manager Customer Engagement | European Motors Distributors |
| Michelle Burns | Marketing Manager | CMT Group NZ |
| Michelle Haynes | VP, Head of Marketing & Communications | TOMRA Food |
| Mike Keech | Chief Executive Officer | Impact Sponsorship |
| Mike Kotlyar | Director | @consult |
| Monique Matthews | National Marketing Operations Manager | Colliers International |
| Nathalie Moolenschot | General Manager Marketing | Animates |
| Nick Boulstridge | Chief Digital & Technology Officer | CALIBRE + CANDOR |
| Nicola Yates | Senior Marketing Manager: Media & Planning (Chapter Lead) | Woolworths Supermarkets |
| Nikki McKelvie | Managing Director | DDB Group Aotearoa NZ |
| Oliver Allen | General Manager | Perceptive |
| Peter Mangin | Chief Product + AI Officer | Pure SEO |
| Pooja Gupta | Digital Marketing Manager | Ebbett |
| Quentin Weber | Founder & CEO | Unbound |
| Rachel O’Crokett | Client Solutions Manager | TikTok |
| Rachel O’Connor | Head of Communications and Impact | Sport Manawatū |
| Rebecca Flavell | Head of Marketing | Fullers360 |
| Rhona Clark | Marketing Consultant & Freelancer | |
| Robert Limb | CEO of TRACK AUS & NZ | TRACK |
| Roberto Campos | Creative Lead for Asia/Pacific | Ingram Micro |
| Rosina Webb | Founder and Director | Energise |
| Rowan Worner | Marketing Manager | New Zealand Red Cross |
| Russell Long | Senior Brand Manager | Genesis |
| Sally Knox | Head of Marketing | Yellow New Zealand |
| Sam Excell | Partner and Alliances | Hewlett Packard Enterprise |
| Sam Stutchbury | Executive Creative Director & Founder | Motion Sickness |
| Sarah Melrose | Creative Director | Milk |
| Sarah Rogan | Head of Sponsorship | ANZ |
| Sharn Phillips | Head of Marketing | Popeyes |
| Sharon Lyndon | GM Marketing | PlaceMakers |
| Simon Laird | Head of Sales and Partnerships | Google New Zealand |
| Simon Wedde | Co-Founder | Stitch |
| Sobia Mughal | Global Product Marketing Manager | Serko |
| Solange Francois Bason | Marketing Manager | Ashcroft Homes |
| Sonya Macmillan | Senior Campaign Executive | Metlifecare |
| Sorrel Daviews | Head of Digital Marketing | Lotto New Zealand |
| Steve Ballantyne | Managing Director | Brand IQ |
| Steve Sutherland | 5th Qtr & B2B Customer Marketing Manager | Silver Fern Farms |
| Sue Kipling | Executive Strategy Director | YoungShand |
| Tim Rosenbrook | Director | Gecko Marketing |
| Tom Sykes | Strategy Director | Principals |
| Tracey McKay | Marketing Manager | Coca-Cola Europacific Partners NZ |
| Vanessa Williams | General Manager | Hamilton Central Business Association |
| Vanessa Williams | GM ‑ Marketing & Media | realestate.co.nz |
| Vesna Nixon | Head of Marketing | Kiwibank |
| Virginia Bashford | Strategic Communications and Engagement Advisor | Tauranga City Council |
| Zania Guy | Expert Digital Marketing + Social Media Consultant | ZaniaGuy.com |
Round Two Judges
| Aaron Goldring | Creative & Experience Design Director | Stanley St |
| Adnan Khan | Co-Founder | Stitch Predict |
| Alan Hard | CEO | Marketing Impact |
| Alison Wheatley-Mahon | Head of Fundraising & Marketing | Heart Foundation |
| Amy Duffy | Head of Marketing & Publicity | Auckland Council |
| Amy Knightley | Director of Marketing & Communications | New Zealand Story |
| Andrew Kay | Director | Skinny Marketing |
| Anna Lawrence | GM Brand, Customer Engagement & Sustainable Transport Education | Auckland Transport |
| Annalese Booker | Marketing Manager | Meridian Energy |
| Annemarie Browne | Marketing Director | Lion NZ |
| Barnaby Luff | Head of Marketing | Viatris |
| Ben Cochrane | Marketing Director | The Business Marketing Group |
| Bonnie Bradley | Chapter Area Lead – Digital & eCommerce | The Warehouse |
| Caroline Ah Chong-Douglas | General Manager, Sales & Marketing | SkyCity Entertainment Group |
| Carolyn Schofield | Brand and Marketing Strategy Consultant | BrandScience NZ |
| Catherine Harris | CEO | TBWA\New Zealand |
| Chelsea Knowles | Strategist | Motion Sickness |
| Damon Stapelton | Co-Founder and Chief Creative Officer | The Monkeys Aotearoa |
| David Thomason | Brand Planner and Advertising Strategist | |
| Diane Gamble | Chief Executive | Vita Brevis Professional Services |
| Dominic Quin | GGM – Marketing & Media | Foodstuffs NZ |
| Dominique Touchaud | Director of Marketing and Business Development | Shokunin Marketing |
| Fee Cortis | Head of Marketing | BLUNT Umbrellas |
| Fern Castellanos | Marketing Director | Nestlé |
| Fiona Cresswell | General Manager – Marketing Operations | Fisher & Paykel Healthcare |
| Giselle Bleakley | Head of Marketing and CX- New World | Foodstuffs North Island |
| Graeme Meyer | Strategic Marketing & Project Management Consultant | |
| Grant Torrie | National Director – Marketing & Communications | Colliers New Zealand |
| Hamish Grieve | Head of Creative | Plato |
| Hamish Mitchell | Director | Mitchell Consulting |
| Helen Bosley | Head of Marketing | Fletcher Living |
| Henry Popplewell | Marketing Chapter Lead | Genesis |
| Jacqui Hurdley | Head of Brand, Insight & Marketing Communication | NZ Post |
| James Kyd | EGM Marketing | Xero |
| Jen Rolfe | Managing Partner | Rainger & Rolfe |
| Jenni Ryan | Chief Marketing Officer | AA New Zealand |
| Jo Boerema-Barr | Director / Consultant | |
| Jo Mitchell | Marketing Strategy & Media Lead | The Warehouse Group |
| Jon Edmonds | General Manager – Digital | Touchpoint |
| Jonathan Waecker | Chief Customer and Sales Officer | The Warehouse Group |
| Julia Jack | Chief Purpose and Brand Officer | Kiwibank |
| Justin Mowday | Country Managing Director | Accenture Aotearoa |
| Kate Drury | Head of Marketing | Metlifecare |
| Katherine Jensen | Consultant, Freelance | |
| Lead Neilson | Brand Marketing | Lotto New Zealand |
| Lew Bentley | Owner | Headlight |
| Lisa Dean | Head of Marketing | EMA |
| Lucy Bailey | Group Marketing Manager | Fonterra Brands NZ |
| Luke Rive | Director of Marketing | McDonald’s NZ |
| Lynne Jacobs | Director | Just Life Group |
| Mark Vaughn | Customer Insights & Experience Manager | Mitre 10 (New Zealand) |
| Meagan Tuckerman | Chief Marketing Officer | Momentum Life |
| Melissa Soich | Group Marketing Manager | FAB Group |
| Michael McGlynn | Principal Digital Consultant | Tonkin + Taylor |
| Mike Harrison | General Manager | OMD New Zealand |
| Mike Keech | Chief Executive Officer | Impact Sponsorship |
| Monique Mattews | National Marketing Operations Manager | Colliers International |
| Nicki Shirley | Head of Marketing | CCL |
| Nicola Dennison | Head of Customer Engagement | GoSee Travel |
| Nigel Douglas | CEO | OMD New Zealand |
| Nikki Grafton | Group CEO | PHD |
| Nikki McKelvie | Managing Director | DDB Group Aotearoa NZ |
| Nileema Allerston | Senior Manager Brand and Communications Vodafone | Westpac |
| Paul Scoringe | Business Director | Scoringe Marketing |
| Renee Milkop-Kerr | Marketing and Innovation Director Oceania | Fonterra |
| Reuben Halper | Head of YouTube | Google New Zealand |
| Richard Stevens | Managing Director | ABD Business Sales |
| Rob Harvey | Chief Executive Officer | dentsu |
| Rufus Chuter | Managing Partner | Together |
| Sandra Geange | Chair | PGF Group (Problem Gambling Foundation) |
| Sarah Fenwick | Senior Brand Manager – Confectionery | Nestlé |
| Sarah Melrose | Creative Director | Milk |
| Sarah Sandoval | GM Consumer | NZ Post |
| Sarah Steele | Director/Founder | Mount Marketing NZ |
| Saron Moffatt | Senior Transformation Manager | SBS Bank |
| Shaun Fitzgibbon | Managing Partner | TRA New Zealand |
| Shaun Jones | Head of External Engagement | ACC New Zealand |
| Simon Laird | Head of Sales and Partnerships | Google New Zealand |
| Sonja Webb | Head of Marketing | OfficeMax New Zealand |
| Steve Imm | GM Brand & Marketing | Genesis |
| Steve Main | Director | AUT |
| Stuart Ogden | Chief Marketing Officer | Fullers360 |
| Sue Kipling | Executive Strategy Director | YoungShand |
| Susan Young | Founding Partner & Executive Creative Director | Chemistry |
| Tom Sykes | Strategy Director | Principals |
| Travena Addenbrooke | AI Marketing Lead | Spark New Zealand |
| Vanessa Williams | GM ‑ Marketing & Media | realestate.co.nz |
| Vivian Bryant | Director | BRAND Spanking |
| Wayne Pick | Creative Partner | Quantum Jump |
