Judging

Each year a selection of elite CEOs and senior marketers are secured to decide who will walk home recipients of a coveted TVNZ-NZ Marketing Award.

The judging panel looks for brand and marketing initiatives and projects that are clear examples of marketing leadership, innovation and excellence.

Judging for all 18 Marketing Excellence Awards, 8 Marketing Campaign Awards and the 4 Individual Awards will take place over two rounds.

2023 Judges will be announced soon.


Convenor of Judges

Michael Friedberg, CEO, Swaytech

Michael has held the Convenor of Judges position since 2018. In this role, Michael is responsible for overseeing the judging process and ensuring that the awards reflect the best of what New Zealand’s marketers have to offer.

Michael’s expertise and leadership have made him a highly respected figure in the New Zealand marketing industry, and he continues to play an influential role in shaping its future. He is passionate about helping businesses achieve their goals and is known for his collaborative leadership style and ability to inspire teams to deliver outstanding results.

Round One Judges

AaronGoldringExecutive Creative DirectorCulture
AjaBoonNational Marketing Operations Manager Colliers
AlisonWheatley-MahonHead of Fundraising and PartnershipsHeart Foundation
AllyYoungBrand LeadSpark NZ
AmyRattrayHead of Home Owners Marketing at ANZ NZANZ
AndreyArestovDigital and Direct Marketing ManagerHeartland Bank
AngelaIrwinHead of MarketingTegel Foods 
AnnaHenwoodCEOStickybeak
AnnabelLushBusiness ManagerLeukaemia & Blood Cancer New Zealand
AnneGerardMarketing ManagerDLA Piper
AnneLindsayMarketing ManagerEssity
BenGoodaleCEOQuantum Jump
BenPaulDirector/FounderThe BD Ladder
BhavnaPrenticeMarketing ManagerFisher & Paykel Healthcare
BonnieBradleyChapter Area Lead – Digital & eCommerceThe Warehouse Group
BradGuthrieGeneral ManagerSearch Republic
BrianaMillarClient Experience ManagerTonkin + Taylor
Carolinevan RooyenGeneral Manager of Digital MarketingDatacom
CarolynLongHead of Segment Marketing – ConsumerNZ Post
CassandraOngGM MarketingAssurity Consulting
CharlotteReadGeneral Manager MarketingNZ Winegrowers Inc
ChrisMacdonaldBrand, Marketing & Customer ExperienceCooper & Associates 
DarrenKirklandManaging Director & Co-FounderKrunch.co
DarronJermyDirector Digital PerformanceEquifax
DianeGambleChief ExecutiveVita Brevis Professional Services
EliseDalrymple-KeastDirector & Co-FounderBrandsitters
ElizabethCoxGM Marketing Services & Retail Business DevelopmentRepco New Zealand 
EvaanMiocevichHead of Account ServiceDentsu
FelicityChristieMarketing ManagerConnexa
GabbyMcLeanFounder & Senior StrategistMaven Loyalty
GabriellePritchard
Fractional CMO – Freelance
GideonKeithCreative PartnerSeven
HazelRiglerChief Commercial DirectorMotive Group
IanSutcliffeDirectorAA Smartfuel
IzaniaDownie
JaneSmallfieldCEOProxi Management
JasonAndersonGeneral ManagerBrave Digital
JoBaileyDomain Chapter Lead – Retention Marketing Customer TribeSpark New Zealand
JoTaylorManaging PartnerColenso BBDO
JonEdmondsGeneral Manager –  DigitalTouchpoint
JosephSilkFounder/DirectorChemistry
JosiahEadieHead of Digital Performance Marketing – LoyaltyAir NZ
JustineMartinsGo To Market LeadFortinet
KamranKazalbashBrand LeadOne New Zealand Group 
KatherineJensenSenior Executive/Marketing & Innovation
KelliLeaningHead of Marketing Planning & OperationsBank of New Zealand
KellyDuncanChief of Brand & PartnershipsYellow
KerryWhitehouseDirectorBrandspec
KimPickCreative DirectorVMLY&R
Lee-AnnBirchGlobal Marketing Manager Fonterra
LeighBenvieHead of Brand & MediaMcDonalds
LewBentleyHead of Strategy and OwnerEnergi
LiamTaylorCreative DirectorDARKHORSE
LisaHarrison
LyndseyFrancisHead of Marketing & ContentPublic Trust
LynneJacobsDirectorJust Life Group
MariaTyrrellDirectorMarble Consulting
MarinaStrbacDirect Campaigns ManagerAA
MattTohillGeneral Manager Customer EngagementEuropean Motors Distributors
MelanieSpencerCo-CEOSocialites
MelissaButlerHead of MarketingSealord
MichaelRedwoodManaging DirectorSpecial
MichelleCaldwellDirectorDestinate NZ
MichelleHaynesVP, Head of Marketing & CommunicationsTOMRA Food
MikeKeechFounder / Sponsorship Impact Sponsorship
MikeKotlyarDirector @consult
NickFarlandBehaviour Change ManagerACC New Zealand
NicolaAireyHead of Brand & PartnershipsMAS
NicolaYatesMedia & Planning Chapter LeadCountdown Supermarkets
NigelCherrieHead of DigitalLotto New Zealand
NikkiMcKelvieGroup Business DirectorDDB
OliverAllenGeneral ManagerPerceptive
OliverDownsGeneral Manager of MarketingAsahi Beverages (NZ) 
PaulHickeyManaging DirectorSpeakData
PennyBattenHead of MarketingAuckland Transport
PeteDickieHead of MarketingPGG Wrightson 
PeterManginHead of TechnologyWealthpoint
ReeceCongdonMarketing ManagerMitsubishi Motors NZ
RuthReidHead of MarketingBestStart Educare 
SamExcellPartner and AlliancesHewlett Packard Enterprise
SarahCowanHead of Brand & MarketingMercury
SarahFenwickSenior Brand Manager – ConfectioneryNestlé
SarahHillChief Marketing OfficerEscea 
SarahMelroseCreative DirectorMilk
SarahSteeleSenior Manager, Channel Marketing and Engagement Fidelity Life Assurance Company
SharonAbbottHead of Data GovernanceANZ
ShaunFayCreative DirectorBeside The Seaside
SimonLairdHead of Sales and PartnershipsGoogle New Zealand
SimonWeddeBusiness Directorstitch
SoniaMcConnachieDirectorCommando
SonyaMacmillanSenior Campaign ExecutiveMetlifecare
SophieRabeSenior Manager Marketing & CommunicationsDeloitte (Auck)
SteveBallantyneDirectorBrand IQ
SteveSutherlandClient Marketing Manager and Fractional CMOMax Marketing NZ
StuartYorstonGroup General Manager – Marketing & SustainabilitySealord
SueKiplingBrand and Marketing StrategistOne New Zealand Group 
TimCullinaneHead of StrategySaatchi & Saatchi
TimRosenbrookDirectorGecko Marketing 
VanessaTaylorGM ‑ Marketing & Mediarealestate.co.nz
VanessaWilliamsGeneral ManagerHamilton Central Business Association
VesnaNixonHead of Marketing CampaignsKiwibank 

Round Two Judges

AaronGoldringExecutive Creative DirectorCulture
AdnanKhanCEOstitch
AjaBoonNational Marketing Operations Manager Colliers
AlanHardManaging DirectorMarketing Impact
AlisonWheatley-MahonHead of Fundraising and PartnershipsHeart Foundation
AllisonYorstonChief Marketing Officer ANZFrucor Suntory
AllyYoungBrand LeadSpark NZ
AmyPhillipsGM Marketing & Design (CMO) BNZ
AndrewLewisManaging DirectorTRA New Zealand
AnnaLawrenceGM Brand, Customer Engagement & Sustainable Transport EducationAuckland Transport
AntRaingerManaging PartnerRainger & Rolfe
BenGoodaleCEOQuantum Jump
BlairGlubbCEOUno Loco
BonnieBradleyChapter Area Lead – Digital & eCommerceThe Warehouse Group
CarlSarneyHead of StrategyTRA New Zealand
CarolineAh Chong-DouglasGeneral Manager Sales MarketingSkyCity Entertainment Group
CarolynSchofieldBrand and Marketing Strategy ConsultantBrand Science
CarstenGrueberCountry Manager – Commercial PartnershipsTikTok Aotearoa
CatherineHarrisChief ExecutiveTBWA\New Zealand
ChristineAbbottHead of Marketing & Digital ChannelsAuckland Airport
DavePearceGM Marketing2degrees
DavidThomasonBrand Planner and Advertising Strategist
DeanTaylorCEO / FounderContagion 
DianeGambleChief ExecutiveVita Brevis Professional Services
DominicQuinGGM – Marketing & MediaFoodstuffs NZ
ElizabethCoxGM Marketing Services & Retail Business DevelopmentRepco New Zealand 
FelicityChristieMarketing ManagerConnexa
FernCastellanosMarketing DirectorNestlé
FionaCresswellGeneral Manager – Marketing OperationsFisher & Paykel Healthcare
GraemeMeyerStrategic Marketing & Project Management – ConsultingBapcor NZ
GrantTorrieDirector, Marketing & Communications – NZColliers
HamishMitchellDirectorMitchell Consulting
HenryPopplewellMarketing Chapter LeadGenesis
IzaniaDownie
JoBoerema-BarrIndependent Director and Finance, Audit & Risk ChairOffice Products Depot (New Zealand)
JoMitchellChief Marketing OfficerFonterra Brands NZ
JoanneReidHead of Client ServiceTRA
JodiO’DonnellCommercial DirectorTVNZ
JonEdmondsGeneral Manager –  DigitalTouchpoint
JosephJuddGroup Strategy DirectorTBWA\New Zealand
JulesLloyd-JonesCMOMitre 10
KatherineJensenSenior Executive/Marketing & Innovation
Lee-AnnBirchGlobal Marketing Manager Fonterra
LiamTaylorCreative DirectorDARKHORSE
LizFraserCommercial DirectorMediaWorks NZ
LorraineBrehenyGM Marketing Pay – ANZLatitude Financial Services
LyndseyFrancisHead of Marketing & ContentPublic Trust
LynneJacobsDirectorJust Life Group
MarkVaughan Head of Customer InsightsMitre 10
MatthewPickeringManaging DirectorANZ
MeaganTuckermanHead of Marketing Fidelity Life Assurance Company
MichaelMcGlynnDigital Brand and Marketing LeadTonkin + Taylor
MichaelRedwoodManaging DirectorSpecial
MichalPetrusHead of Clients & Marketing – NationalBDO New Zealand
MichelleCavanderSenior Marketing ManagerIAG
MikeKeechFounder / Sponsorship Impact Sponsorship
MurrayStreetsPrincipal and FounderFilament
NickiShirleyHead of MarketingCCL
NicolaDennisonHead of Customer EngagementMitre 10
NigelDouglasCEOOMD New Zealand
NikkiMcKelvieGroup Business DirectorDDB
OliverAllenGeneral ManagerPerceptive
PaulScoringeCommercial and Brand DirectorEightyOneX
PriyaPatelCEODDB Group Aotearoa
ReganSavageHead of Marketing & EngagementSouthern Cross Health Society
RichardStevensManaging DirectorABC Business Sales Limited
RobHarveyChief Executive Officerdentsu Aotearoa
RufusChuterManaging PartnerTogether
SandraGeangeChairPGF Group
SarahFenwickSenior Brand Manager – ConfectioneryNestlé
SarahMelroseCreative DirectorMilk
SarahSandovalGM ConsumerNZ Post
SarahSteeleSenior Brand Manager – ConfectioneryNestlé
SharonMoffatt
ShaunJonesCommunications and Marketing LeaderACC New Zealand
SimonHofmannGeneral Manager, Brand and MarketingKiwibank
SophieRabeSenior Manager Marketing & CommunicationsDeloitte (Auck)
SteveBallantyneDirectorBrand IQ
SteveMainDirectorPrincipals
StormDayChief Business OfficerThe Monkeys, Aotearoa
SueKiplingBrand and Marketing StrategistOne New Zealand
SusanYoungJoint Creative DirectorChemistry
TimCullinaneHead of StrategySaatchi & Saatchi
TomSykesStrategy DirectorPrincipals
TraceyMcKayMarketing ManagerCoca-Cola Europacific Partners NZ
VivianBryant-TaukiriManaging DirectorBrand Spanking
WaynePickCreative PartnerQuantum Jump

Interested in being a judge?

If have you have not been a judge before with the TVNZ-NZ Marketing Awards and wish to find out more, please email [email protected] with your contact details and a short bio.