On Wednesday, September 6 Spark Arena in Auckland transformed into an elegant and elevated setting worthy of a celebration of exceptional marketing at the 2023 TVNZ-NZ Marketing Awards.
Hosted by NZ Marketing magazine and NZ Marketing Association, the Awards, now in its 32nd year, recognised an array of deserving winners across 30 categories, spanning the Marketing Excellence Awards, Marketing Campaign Awards, and Individual Awards.
MC for the night, the always glamorous Hilary Barry, welcomed close to a 1000 industry professionals who turned out in their best to support the +130 finalists up for awards.
The big winners of the night was undoubtedly Spark and marketing partner Proximity New Zealand, taking out not only the Supreme Award but Excellence in Data Insights Strategy, Excellence in Marketing Communication Strategy, Excellence in MarTech Strategy, Excellence Utilities/Communications Marketing Strategy, and Best Overall Marketing Campaign as well.
Through this work, the Spark team put the power back into customers hands by allowing them to check if they have the right plan to suit their individual needs and executed a campaign that delivered on everything the judges were looking for in these categories.
The judges said Spark’s use of data was intelligent and “gives the lever to the consumer to self-manage and enact with the business in a new way”.
“At no point did it leave the judges wanting more. Making such a strong impact across the business is a win for all marketers. Let’s celebrate this demonstration of marketing’s leadership and congratulate Spark for taking out the Supreme win.”
As for the Best Overall Marketing Campaign, the judges said “this campaign will continue to deliver ongoing ROI for the business and no doubt continue to delight customers”.
In a year that saw a record number of entries, David Nothling-Demmer, Editor of NZ Marketing, said that it was incredible to see the industry come together to celebrate some truly exceptional marketing.
“Congratulations to all our finalists and winners who put their best work forward demonstrating the depth of marketing excellence we have in Aotearoa.”
This year’s Marketing Team of the Year was awarded to Rockit Global for stepping up during a challenging time for the industry and company following wild weather and labour shortages in the past 12 months.
Other big winners on the night were Simon Hofmann of Kiwibank and Shavawn Jacobsen of Counties Energy, who took home the Marketer and Up-&-Coming Marketer of the Year Awards respectively.
The night also recognised well-known advertising marketing executive, Andrew Stone, who was inducted into the Marketing Hall of Fame for his contribution to the New Zealand marketing industry.
The Awards are judged by business leaders across marketing, advertising and media industries, whose names can be found here.
John Miles, Marketing Association CEO adds: “The 2023 awards had a fabulous selection of great marketing strategy that delivered value to New Zealand. A huge thank you to our judges – over 150 marketing professionals gave up their time to make these awards possible. Brilliant marketing by brilliant marketers celebrated in true style at Spark Arena!”
The 2023 TVNZ-NZ Marketing Awards were once again proudly brought to you by Premier Sponsor TVNZ, and supported by Category Sponsors oOh!media, Are Media, The Radio Bureau, Reach, Stuff, Cartology, NZME, ThinkTV, Google and StopPress.
TVNZ Marketing Director, Jonathan Symons, says: “Every year I’m impressed by the calibre of marketing work on offer in Aotearoa. In challenging conditions, Kiwi marketers have once again risen to the occasion, adapting to a fast-moving landscape with optimism and pragmatism. Good ideas, innovation and ingenuity should be recognised and that’s why TVNZ is a proud sponsor of the NZ Marketing Awards. Hearty congratulations to all the winners.”
The complete list of winners and their marketing partners can be found below. A special Awards Issue of NZ Marketing magazine will be out later in the month with exclusives stories and profiles on all the winners.
List of 2023 Winners
Supreme Award sponsored by TVNZ
Spark
Made For You Review
Proximity New Zealand
Individual Awards
Marketing Hall of Fame sponsored by TVNZ
Andrew Stone
Marketing Team of the Year sponsored by Stuff
Rockit Global
Marketer of the Year sponsored by oOh!media
Simon Hofmann, Kiwibank
Up-&-Coming Marketer of the Year sponsored by StopPress
Shavawn Jacobsen, Counties Energy
Best Marketing Campaign Awards
Best Overall Short-Term Marketing Campaign
Spark
Made For You Review
Proximity New Zealand
Best B to B Marketing Campaign
Brother
Brother: It Just Works
Wave Agency, MBM
Best B to C Marketing Campaign
ANZ Bank New Zealand
ANZ Good Energy Home Loan
TBWA, PHD
Best Data Driven Marketing Campaign sponsored by Google
Spark
Made For You Review
Proximity New Zealand
Highly Commended
AMI
AMI Helps Customers Avoid the Risk of Under-Insurance
Chemistry
Best In-House Marketing Campaign
Squirrel
Squirrel’s “First 100 Get $100”
Words for Breakfast (Helen Steemson)
Best Marketing Campaign on a Shoestring Budget
New Plymouth District Council
New Plymouth District Council Vote22 Campaign
Words for Breakfast
Best Media Campaign
Trade Me
The Headline Hijack
MBM, Perceptive Research
Best Not-for-Profit Marketing Campaign
National Collective of Independent Women’s Refuges
The Great Night In
EightyOne
Best Public Sector/Government Marketing Campaign
Fire and Emergency NZ
You’re Cooked – Recipes to Avoid Disaster
Motion Sickness, MBM, Kantar Public
Marketing Excellence Awards
Excellence in B2B Marketing Strategy
Brother
Brother: It Just Works
Wave Agency, MBM
Excellence in Brand Transformation Strategy sponsored by ThinkTV
NZ Post
Year Two of NZ Post’s Brand Transformation Delivers More!
FCB, Inhouse Design, TRA, David Thomason
Excellence in Consumer Products & Services Strategy
Dosh
Launch of the Dosh Visa Debit Card
Rainger & Rolfe, Tilt Digital
Excellence in Data Insights Strategy sponsored by REACH
Spark
Made For You Review
Proximity New Zealand
Excellence in Fast Moving Consumer Goods Strategy sponsored by Cartology
Lion New Zealand
Steinlager – Breathing New Life Into an Old Icon
DDB, Mediacom, Mango, Kantar, Huffer, Live Nation, Universal Music / Six60
Excellence in Financial & Banking Marketing Strategy
ASB
Helping Customers Become Savers
The Monkeys, Behavioural by Design
Excellence in Healthcare/Beauty Marketing Strategy
Fisher & Paykel Healthcare
Fisher & Paykel Healthcare – Experience Full Performance
Beehive Creative, A Perfect Curve Creative, Borderless
Excellence in Long-Term Marketing Strategy sponsored by Are Media
Foodstuffs New Zealand
PAK’nSAVE – 17 Year Sticking Power
FCB Aotearoa, PHD Media, One Picture
Excellence in Marketing Communication Strategy sponsored by NZME
Spark
Made For You Review
Proximity New Zealand
Excellence in MarTech Strategy
Spark
Made For You Review
Proximity New Zealand
Excellence in New Brand Development
Zuru Edge
Better When it’s Bonkers
Zuru Edge Internal Media and Design Teams, Pablo London
Excellence in Not-for-Profit Marketing Strategy
Engineering New Zealand
The Wonder Project – Inspiring Rangatahi With STEM
Sea Digital
Excellence in Public Sector/Government Marketing Strategy
Te Whatu Ora
Hepatitis C National Awareness Campaign
VMLY&R, Wawata Creative
Excellence in Purpose Driven Marketing Strategy sponsored by SCG
Engineering New Zealand
The Wonder Project – Inspiring Rangatahi With STEM
Sea Digital
Excellence in Retail & e-Commerce Marketing Strategy sponsored by The Radio Bureau
McDonald’s New Zealand
How Macca’s Ruffled Feathers
DDB Aotearoa, OMD NZ, FUSE NZ, Mango NZ, Guihen Jones, TRACK NZ
Excellence in Sponsorship Strategy
Silver Fern Farms
Cooks on Fire
FUSE @ OMD NZ, TVNZ
Excellence in Travel/Leisure & Entertainment Marketing Strategy
TAB
TAB – Uncontainable Joy 2022
Chemistry, MBM, TRA
Excellence in Utilities/Communications Marketing Strategy
Spark
Made For You Review
Proximity New Zealand
