Niko Kloeten, Author at New Zealand Marketing Magazine

Bigger budgets, bigger profits inside the banks’ marketing juggernaut

We go inside the marketing departments of Australian-owned banks to find out how they differentiate themselves in a crowded market.

Political marketing experts share what to expect from this year’s election campaigns, and what the business world can learn from these.

Tātaki Auckland Unlimited has launched a major marketing campaign to try and reverse a big drop in Australian visitor numbers.

Public Relations Institute of New Zealand (PRINZ) Chairperson Heather Claycomb is on a mission to change how Kiwis perceive the profession.