Niko Kloeten, Author at New Zealand Marketing Magazine

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The last of the mass media

Facing the decline of traditional media, advertisers are looking to Out of Home to provide reach with a broad audience.

There are now more tools for measuring the results of your marketing spend than ever, but which numbers should you be focusing on?

With 97 percent of businesses in NZ small-to-medium enterprises (SMEs), how can they get the most of their marketing with limited resources?

With marketing jobs on the decline, we take a look into what is impacting the ‘brain drain’ that the marketing sector is seeing.

We go inside the marketing departments of Australian-owned banks to find out how they differentiate themselves in a crowded market.

Political marketing experts share what to expect from this year’s election campaigns, and what the business world can learn from these.

Tātaki Auckland Unlimited has launched a major marketing campaign to try and reverse a big drop in Australian visitor numbers.

Public Relations Institute of New Zealand (PRINZ) Chairperson Heather Claycomb is on a mission to change how Kiwis perceive the profession.