Niko Kloeten, Author at New Zealand Marketing Magazine

Market your way to recovery

New Zealand has endured a long economic downturn, experts give insights into how marketers should position their brands for recovery.

From Zuru and Blunt all the way to Fix and Fogg, Niko Kloeten investigates the Kiwi brands that are going global.

Consumer spending is down with, ramping up the competition within the industry, leaving retailers to take a new look at its approach.

In a fragmented media market, retailers are having to be smarter when it comes to selling advertising solutions.

One in seven Kiwis live rurally, so how can brands tap into this market and make it worth it? Niko Kloeten investigates.

Following the news of the closure of Newshub and TVNZ, Niko Kloeten looks at what traditional media still has to offer.

New Zealand is in a cost-of-living crisis, so what can brands do when Kiwis are holding on to their wallets tightly.

Gallagher Group’s CMO Merv Williams sits down with NZ Marketing to talk about working against global giants.

Advertising leaders are coming together to make the industry more sustainable through Ad Net Zero.

Facing the decline of traditional media, advertisers are looking to Out of Home to provide reach with a broad audience.