Avoiding strategic misfire
Not getting the level of strategic support you’d like from your agency partners? Luke Meurant cautions that a lack of internal understanding of brand strategy may cause the incorrect deployment of external resources.
AuthorLuke Meurant
Get Personal! Know Your Business
The best business advice that Luke Meurant says he ever received was “know your business”. Here, he explains how he’s translated this advice into a better understanding for his market.