Think: What’s the truth only your brand can tell?
New Zealand’s top independent agency, Federation, shifts the dial for brands by asking questions that cut through.
issue 84
A collection of news stories and features published in NZ Marketing magazine issue 84, September-November 2025.
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B2B marketing in 2030: what will succeed?
Marketing in 2030 will blend human insight, emotional intelligence and technology to create brands that resonate deeply.
Excellence in B2B Marketing Strategy winner 2025: Fisher & Paykel Healthcare
When Fisher & Paykel Healthcare achieved a world-first in the treatment of sleep apnoea – their AutoFit mask – it took some bold steps to prove its benefits.
Excellence in Consumer Products & Services Strategy winner 2025: One New Zealand
One NZ’s goal is simple: to be the number one choice for Kiwis upgrading their phone – and One Wallet gives it a strategic edge.
Excellence in Data Insights Strategy winner 2025: Summerset Retirement Villages
Summerset boosted sales with a hyper-local data approach, achieving record occupation rights agreement sales.
Excellence in Brand Transformation Strategy winner 2025: Norsewear
Norsewear made its comeback by tapping into its legacy: serving outdoor enthusiasts with tough, comfy socks.
Excellence in FMCG Strategy winner 2025: Abe’s Bagels
What do you do when you already dominate Aotearoa’s bagel market, but there’s still a problem: not enough Kiwis put them in the trolley.
Excellence in Not-for-Profit Marketing Strategy winner 2025: Raukatauri Music Therapy Trust
It was the charity event of the year: more than 6,000 Kiwis came together to reclaim a world record and raise half a million dollars.
Excellence in Public Sector/Government Marketing Strategy winner 2025: Auckland Transport
With public transport use down and traffic up, Auckland Transport set out to convince car-obsessed locals to try new ways to get around.
Best B2B Marketing Campaign winner 2025: Kiwibank
As Kiwi SMEs were being overlooked, Kiwibank stepped up with empathy and action, proving itself a true champion.