issue 84

Tourism NZ invites global travellers to explore Aotearoa’s finest food and culture through rich content, smart PR and no paid media spend.

It was dubbed the ‘impossible brief’ but a tricky sexual health topic was turned on its head to give us bragging rights over herpes. 

Pak’nSave stuck to its core idea – using the most affordable spokesperson to illustrate its lowest food price promise for 18 years.

With homebuyers overwhelmed by choices, Fletcher Living turned to technology to make content more relevant to individuals’ journeys.

Kiwibank aimed to cut customer scam losses by 30% with its ‘Is It Really Real? This is Flipping the Script on Fraud and Scams’ campaign.

A major shopping date isn’t when you’d expect warnings about overspending, but Westpac’s bold message resonated with young consumers.

Meadow Fresh and brand ambassador Steven Adams took on the liquid breakfast giant to win over young families with Quick Brekkie.

It was the charity event of the year: more than 6,000 Kiwis came together to reclaim a world record and raise half a million dollars.

As Kiwi SMEs were being overlooked, Kiwibank stepped up with empathy and action, proving itself a true champion.