Best Public Sector/Government Marketing Campaign winner 2025: Sport New Zealand Ihi Aotearoa
“Let’s go Unpro” was Sport NZ’s message to young women in a campaign about enjoying the fun and freedom of playing sport.
issue 84
A collection of news stories and features published in NZ Marketing magazine issue 84, September-November 2025.
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Best Use of Content Marketing Campaign winner 2025: Tourism New Zealand
Tourism NZ invites global travellers to explore Aotearoa’s finest food and culture through rich content, smart PR and no paid media spend.
Marketer of the Future winner 2025: Simran Wadhawan
At just 22, Simran Wadhawan hit the road to success at full speed, becoming the youngest marketer at Goodman Fielder.
Supreme Excellence Award winner 2025: Spark New Zealand
Spark could’ve flashed cash like every other ‘n00b’ brand, or actually done something for the community. It chose doing.
Marketer of the Year winner 2025: Matthew Pickering
Matthew Pickering has driven a remarkable turnaround during his long term at ANZ, and he shows no sign of slowing down.
Team of the Year winner 2025: Zuru Group
A nimble team of 60 marketing experts at Zuru is redefining what’s possible in the global FMCG landscape by challenging the status quo.
Q&A with Craig Baldie, Marketing Hall of Fame winner 2025
Craig Baldie is the YouTube NZ Marketing Awards Hall of Fame inductee for 2025. Here he chats with NZ Marketing.
Best Overall Marketing Campaign winner 2025: Animates NZ Holdings
To stand out in a crowded market, Animates backed a cause close to Kiwi pet owners: banning the public sale of fireworks.
Brand of the Year winner 2025: Vogel’s
The length Vogel’s lovers go to for the perfectly toasted slice are well known. Goodman Fielder’s entertaining campaigns leaned into this devotion and proved their bread is worth an extra dollar.
Special Lifetime Achievement Award winner: Keith Norris
After five decades of service to Aotearoa’s marketing industry, Keith Norris has been recognised with a special Lifetime Achievement Award.