issue 84

It was dubbed the ‘impossible brief’ but a tricky sexual health topic was turned on its head to give us bragging rights over herpes. 

Pak’nSave stuck to its core idea – using the most affordable spokesperson to illustrate its lowest food price promise for 18 years.

Spark could’ve flashed cash like every other ‘n00b’ brand, or actually done something for the community. It chose doing.

A nimble team of 60 marketing experts at Zuru is redefining what’s possible in the global FMCG landscape by challenging the status quo.

Craig Baldie is the YouTube NZ Marketing Awards Hall of Fame inductee for 2025. Here he chats with NZ Marketing.

To stand out in a crowded market, Animates backed a cause close to Kiwi pet owners: banning the public sale of fireworks.

The length Vogel’s lovers go to for the perfectly toasted slice are well known. Goodman Fielder’s entertaining campaigns leaned into this devotion and proved their bread is worth an extra dollar. 

After five decades of service to Aotearoa’s marketing industry, Keith Norris has been recognised with a special Lifetime Achievement Award.