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Main Menu
  • We made 34 covers... which one have you got?

  • Hall of Fame inductee Wendy Rayner speaks

  • Need to know: the latest month in media round-up

  • Who won? Catch up on all YouTube NZ Marketing Awards winners

  • Meet Emi Cross, Marketer of the Future 2026

  • How Griffin’s landed on ‘life needs a biscuit’

  • Beep! Beep! Here comes Marketer of the Year Sean Wiggans

  • Golden advice from Aotearoa’s agency founders

  • Why we need the human touch in the age of AI

Building a brand on a shoestring: 10 tips from 10 years
Let’s talk about feelings, and why marketers should care

YouTube NZ Marketing Awards winners 2026

Wendy Rayner’s Marketing Hall of Fame acceptance speech

2026 YouTube NZ Marketing Awards celebrate every angle

NZ Marketing Awards 2026 show me winners_button

YouTube NZ Marketing Awards winners list 2026

Marketing Hall of Fame winner 2026: Wendy Rayner

Marketer of the Year winner 2026: Sean Wiggans

Marketer of the Future winner 2026: Emi Cross

Marketing Team of the Year winner 2026: Animates

Brand of the Year winner 2026: Trade Me Property

Supreme Marketing Excellence Award winner 2026: Samsung New Zealand

Best Overall Marketing Campaign Award winner 2026: Westpac New Zealand

Excellence in AI Innovation in Marketing winner 2026: 2degrees

Excellence in B2B Marketing Strategy winner 2026: ASB

Excellence in Brand Transformation Strategy winner 2026: AMI Insurance

Excellence in Consumer Products & Services Strategy winner 2026: Stihl

Excellence in Customer & Data-Led Growth winner 2026: Trade Me

Excellence in Fast Moving Consumer Goods Strategy winner 2026: Lactalis-Mainland Dairy

Excellence in Healthcare/Beauty Marketing Strategy winner 2026: Zuru Group

Excellence in Marketing Communication Strategy winner 2026: Lion NZ

Excellence in MarTech Strategy winner 2026: Trade Me

Excellence in New Brand Development winner 2026: Fisher & Paykel Healthcare

Excellence in Not-for-Profit Marketing Strategy winner 2026: Greyhounds as Pets

Excellence in Sponsorship Strategy winner 2026: ANZ New Zealand

Excellence in Travel/Leisure & Entertainment Marketing Strategy winner 2026: Sixt New Zealand

Excellence in Utilities/Communications Marketing Strategy winner 2026: 2degrees

Best B2B Marketing Campaign winner 2026: OfficeMax

Best Data-Driven Marketing Campaign winner 2026: NZ Post

Best In-House Marketing Campaign winner 2026: Ecostore

Best Marketing on a Shoestring Budget Campaign winner 2026: Auckland Transport

Best Public Sector/Government Marketing Campaign winner 2026: Tourism New Zealand

Best Retail & eCommerce Marketing Campaign winner 2026: KFC New Zealand

Best Use of Video Marketing Campaign winner 2026: Auckland Transport

Industry insight

Measuring ROI in the digital era

April 29, 2024July 9, 2025

There are now more tools for measuring the results of your marketing spend than ever, but which numbers should you be focusing on?

Reaching for the Sky

April 25, 2024April 18, 2024

Sarah Pepworth was revealed to be the newly-appointed Head of Brand Marketing at Sky and we catch up with her to discuss the company’s future vision.

Battle of the budgets: PR and the paid vs earned debate

April 24, 2024August 14, 2024

NZ Marketing takes a dive into the ongoing debate of earned media vs paid media debate in a world of cutthroat budgets.

Generational Pixie Dust?

April 23, 2024April 23, 2024

Our insight gurus take a look into the difficulties of putting an already vibrant human race into generational boxes.

Meet the founders

Meet the founder: Rise & Shine PR

Meet the founder: Let’s Communicate

Founders on what comes next

Meet the founder: Previously Unavailable

Meet the founder: Pead

Meet the founder: One Plus One Communications

Founders who defied the odds

When agency founders trade equity for real partnerships

Meet the founder: Motion Sickness

Meet the founder: Augusto

Meet the founder: The Counsel

Meet the founder: WPR

Meet the founder: Think Folk

Meet the founder: These Guys I Know

Meet the founder: Run Aotearoa

Meet the founder: R&R

Meet the founder: EightyOne Media

Meet the founder: Calibre + Candor

Meet the founder: Rascal Media

Meet the founder: Special

Meet the founder: Quantum Jump

Meet the founder: YoungShand

Meet the founder: AO Studios

Meet the founder: Insight Creative

Profiles

Olivia Robins

Meet Olivia Robins, a Talented Brand Manager at Frucor Suntory

March 26, 2021March 26, 2021

Wise beyond her years and passionate about her work at Frucor Suntory, Olivia Robins is a natural marketer – creative, strategic and highly analytical, whose smarts are only rivalled by her work ethic.

Marketing Powerhouse: Meridian’s Michael Healy

February 25, 2021March 25, 2021

New Zealand Police

Helen Flannery: Marketing New Zealand Police Style

February 16, 2021March 25, 2021

Deep dive

Meridian Nature campaign

Behind the scenes of Meridian’s ‘Nature’ campaign: A lesson in the art of attribution

November 30, 2022December 9, 2024

Meridian Energy’s new campaign, launched via The Monkeys Aotearoa, is as bold as the elements its ‘Nature’ character personifies.

Audience segmentation: Marketing automation based on what your customers do

November 30, 2022November 30, 2022

Does your brand have character?

November 16, 2022December 16, 2022

From our partners

The Jump September 2026: Creators, Cannes and CRM

Let’s talk about feelings, and why marketers should care

The next chapter for Quantum Jump

A new equilibrium for the media landscape

Has your AI traffic gone up? Here’s how to optimise it further

New research shows magazine readers pay close attention to ads

2027 is the year of ‘be different’, says Federation

How Thompson Spencer creates work that moves culture

Welcome to the YouTube era

NZ Marketing magazine MREC promoting issue 88 September-November 2026

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NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

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NZ Marketing magazine cover issue 88 September-November 2026
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