Home - New Zealand Marketing magazine

Building a brand on a shoestring: 10 tips from 10 years

Let’s talk about feelings, and why marketers should care

Industry insight

Cookie-less and confident: The evolving role of television commercials in New Zealand

May 1, 2024April 23, 2024

Every three months, TRA and ThinkTV look into everyone’s favourite TV commercials and their effectiveness.

Charm by name, charming by nature

May 1, 2024April 30, 2024

One of New Zealand’s longest-standing independent agencies, Charm, reflects on challenges and positive change.

Behind the scenes: Cracking the effectiveness code

April 30, 2024December 17, 2025

After receiving the 2023 Grand Effie Award, Special NZ gives NZ Marketing a behind the scenes look into their award-winning work.

Reinventing for a new world

April 29, 2024April 30, 2024

Like many businesses, the catalyst for reinvention at Bastion Shine came in 2020, when Covid shut down the country.

Profiles

Making Waves: Up-&-comer Tom Raybould

December 2, 2021December 7, 2021

Tom Raybould is just the right mix of creative and analytic for a career in radio. Mollie Edwards sits down with this up-and-comer for a discussion on the future of advertising and radio’s role in it.

Up-&-comer Jacqui Robins is Bang on Brand

September 23, 2021September 23, 2021

Dial Up the Data: Up & Comer Vlad Petrovic

April 22, 2021April 22, 2021

We made 34 covers... which one have you got?

Hall of Fame inductee Wendy Rayner speaks

Need to know: the latest month in media round-up

Who won? Catch up on all YouTube NZ Marketing Awards winners

Meet Emi Cross, Marketer of the Future 2026

How Griffin’s landed on ‘life needs a biscuit’

Beep! Beep! Here comes Marketer of the Year Sean Wiggans

Golden advice from Aotearoa’s agency founders

Why we need the human touch in the age of AI