AA takes new direction, appoints first CMO

The AA has announced the appointment of Jenni Ryan as its first Chief Marketing Officer, a newly created role aimed at developing the Association’s membership offering and strengthening its brand legacy as it approaches its 120th anniversary.

Ryan’s impressive track record in multi-channel campaigns, customer engagement, and delivering experiences that reflect brand values stand her in good stead for the role.

“We are thrilled to welcome Jenni to the AA in this new role focused on uniting all our brand and communication touchpoints and driving engagement with our Members to ensure our Member value proposition remains compelling for another 120 years,” AA CEO Nadine Tereora says.

“Jenni is a natural leader, displays an impressive commitment to the personal development of her people, and is known for her positive and inclusive style.

“Her energy, passion, and determination to really make a difference through her work, clearly set her apart and makes her the ideal person to be the AA’s first Chief Marketing Officer.”

Ryan brings to the table a wealth of experience in brand and marketing, including four years as CEO of the Skin Institute Group and a decade working at The Warehouse Group, where she served as Chief Customer Officer, leading successful teams focused on enhancing customer experience and implementing marketing strategies to drive revenue growth. Prior to her appointment at AA, she served as Chief Customer Officer at My Food Bag, where she led successful teams focused on understanding, engaging with, and enhancing customer experience.

With the AA celebrating its 120th year in May, this appointment reflects a new era for the organisation, which has refreshed its strategic direction to future-proof its products and services to align with the evolving needs of New Zealanders.

“The AA has a rich history, and as we embark on our journey to ensure a successful and sustainable future, it’s timely to establish a position which will guide our membership product, brand, and marketing evolution to ensure the AA endures in the hearts and minds of New Zealanders for many more years to come,” says Tereora.

Ryan is set to commence her role from May 2023.

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