Deep in the data
Creative and tech studio, Daylight work alongside global health leaders like UNICEF and WHO on a digital capsule of Covid-19.
Industry Insight
The power of AI in advertising
Graham Medcalf navigates how AI and machine learning will impact the marketing and advertising industry.
Engagement to empowerment
Chief Experience and Delivery Officer, Andrea Meredith talks the money-making opportunities in the experience economy.
Keeping it local
Graham Medcalf takes a deep dive into why New Zealand’s indie agencies are some of the best in the world.
What’s trending in the creator economy?
There are 4.9 billion social media users globally, so what do brands need to know about this giant of a channel?
The last of the mass media
Facing the decline of traditional media, advertisers are looking to Out of Home to provide reach with a broad audience.
Up the Wahs
2023 was undeniably the year of the Warriors and their marketing team saw this as an opportunity to shift how they approached a regular season.
Cookie-less and confident: The evolving role of television commercials in New Zealand
Every three months, TRA and ThinkTV look into everyone’s favourite TV commercials and their effectiveness.
Charm by name, charming by nature
One of New Zealand’s longest-standing independent agencies, Charm, reflects on challenges and positive change.
Behind the scenes: Cracking the effectiveness code
After receiving the 2023 Grand Effie Award, Special NZ gives NZ Marketing a behind the scenes look into their award-winning work.