Mark Ritson headlines new campaign showcasing top brand work on YouTube
A campaign for YouTube fronted by Mark Ritson explores how leading brands are achieving their short and long term marketing goals on the platform.
Industry Insight
Using podcasts as a brand vehicle: A Q&A with Dr. Lewis Tennant
Lecturer Dr. Lewis Tennant, of the popular Verbal Highs podcast, shares his thoughts on the impact of podcasts on brand awareness.
Whittaker’s takes top spots as NZ’s most trusted brands unveiled
Whittaker’s has taken out three of the top spots in the 24th Annual Most Trusted Brands survey, as declared by Reader’s Digest.
AUT research finds radio essential in forging social connections
Recent research out of AUT’s School of Communication Studies has reaffirmed the importance of radio as a crucial public utility.
Auckland Rugby League tackles new marketing strategy
Auckland Rugby League is breathing new life into the game with a fresh marketing approach led by newly appointed CMO, Dave Hayward.
AA takes new direction, appoints first CMO
The AA has appointed Jenni Ryan as CMO, a newly created role as the legacy brand approaches its 120th anniversary.
Map of Adland 2023
Each year NZ Marketing maps out New Zealand’s Creative and Media Agencies. Here’s the 2023 edition of our Map of Adland.
Inside the March/April 2023 issue of NZ Marketing
The March issue of NZ Marketing magazine is on sale now and is packed with inspired reads and exclusive insights, including our Agency Perceptions Survey with TRA.
The TikTok takeover
What’s trending in the TikTok space and how will brands be using it in 2023?
A shot in the arm for tourism
Special PR’s GM Kelly Grindle shares why the campaign for Tourism Fiji was so effective.