Unlocking the power of first-party data
Ange Dunn, Senior Business Director at Perceptive, shares strategies for making the most of your first-party data to gain a competitive edge.
Using podcasts as a brand vehicle: A Q&A with Dr. Lewis Tennant
Lecturer Dr. Lewis Tennant, of the popular Verbal Highs podcast, shares his thoughts on the impact of podcasts on brand awareness.
Whittaker’s takes top spots as NZ’s most trusted brands unveiled
Whittaker’s has taken out three of the top spots in the 24th Annual Most Trusted Brands survey, as declared by Reader’s Digest.
AUT research finds radio essential in forging social connections
Recent research out of AUT’s School of Communication Studies has reaffirmed the importance of radio as a crucial public utility.
Call for Entries Webinar answers tricky TVNZ-NZ Marketing Awards questions
On April 12, a group of marketers took part in our Special Event: Call for Entries Webinar which included a crash course on the 2023 TVNZ-NZ Marketing Awards.
Speedy Signs: Putting brands on the map for 25 years
In 1998 Grant and Sarah Archibald decided to establish their own business. Now they reflect on a quarter-century of Speedy Signs.
Reason launches People Playbook
Reason Agency has launched its People Playbook, emphasising its people-first philosophy which has been refined since 2009 by its founders.
Unlocking the power of digital content
Leading provider of digital content solutions, VideoTaxi, is revolutionising the way content is created, managed, and distributed.
Award-winning content on a Shoestring comes to the City of Sails
Shotover has set up in Auckland with a mission to bring their emotive and nimble approach to the Big Smoke.
Unlocking optimal value from first-party data
Tim Macmillan of REACH shares his thoughts on how to leverage first-party data to unlock valuable customer insights and drive growth.